Place Branding for Small Cities, Regions and Downtowns Quotes

“Nobody sums up this synergy between visitors, residents and relocation better than Maura Gast, Executive Director at Visit Irving TX. Her oft repeated mantra is: “If you build a place where people want to visit, you'll build a place where people want to live. If you build a place where people want to live, you'll build a place where people have to work. If you build a place where people want to work, you'll build a place where business has to be. And, if you build a place where business wants to be, you'll be back to building a place where people want to visit. It all starts with the visit...and that visit doesn't happen without us (the DMO).”
― Bill Baker, Place Branding for Small Cities, Regions and Downtowns: The Essentials for Successful Destinations