Selling to the C-Suite Quotes

“Salespeople of the future have to actually create value, not communicate value.”
― Nicholas A.C. Read, Selling to the C-Suite: What Every Executive Wants You to Know About Successfully Selling to the Top

“With the average tenure of sales directors being three years, it’s not too great a stretch to conclude that they spend their first 12 months finding out what’s broken, the next 12 months papering over the cracks, and the final 12 months shopping their CV for a new job.”
― Nicholas A.C. Read, Selling to the C-Suite: What Every Executive Wants You to Know About Successfully Selling to the Top