WWHW, Why, What, How-To, What-If Quotes

“He was explaining the six universal human needs: certainty, variety, love, significance, growth, and contribution.”
― Robert Plank, WWHW, Why, What, How-To, What-If: Easily Create a Book, Podcast, or Online Course In Just a Few Easy-to-Follow Steps

“if you'd like to show your phone's display on that computer screen, X-Mirage will do the job for Apple (iPhone & iPad) and Reflector for Android.”
― Robert Plank, WWHW, Why, What, How-To, What-If: Easily Create a Book, Podcast, or Online Course In Just a Few Easy-to-Follow Steps

“in terms of "selling." The Why section sold people on why they should perk up and pay attention. In the What, I'm NOT selling the solution. I'm selling the problem and what does NOT work. They can probably relate to many of the frustrations that come along with building an audience or losing weight.”
― Robert Plank, WWHW, Why, What, How-To, What-If: Easily Create a Book, Podcast, or Online Course In Just a Few Easy-to-Follow Steps

“The point is that you figure out what that "audience" wants (not needs), and give them something right away that you know they'll love.”
― Robert Plank, WWHW, Why, What, How-To, What-If: Easily Create a Book, Podcast, or Online Course In Just a Few Easy-to-Follow Steps

“If you think about it, AIDA conforms to WWHW perfectly: Why is this important? What is the problem you're explain? How is this problem solved? And what-if I buy this solution right now?”
― Robert Plank, WWHW, Why, What, How-To, What-If: Easily Create a Book, Podcast, or Online Course In Just a Few Easy-to-Follow Steps

“The most important formula you'll use when expressing yourself, conquering writer's block, presenting information on webinars, and overall, communicating more effectively, is W.W.H.W. — Why, What, How-To, What-If.”
― Robert Plank, WWHW, Why, What, How-To, What-If: Easily Create a Book, Podcast, or Online Course In Just a Few Easy-to-Follow Steps

“The secret to making decisions is to ask questions and use templates to work on the answers. To think outside the box, remember to S.C.A.M.P.E.R by Substituting, Combining, Adapting, Modifying, Purposing, and Eliminating. And ensure you are setting S.M.A.R.T. goals which are Specific, Measurable, Action-Oriented, Relevant, and Time-Bound.”
― Robert Plank, WWHW, Why, What, How-To, What-If: Easily Create a Book, Podcast, or Online Course In Just a Few Easy-to-Follow Steps

“create S.M.A.R.T. goals. This is an acronym that stands for:”
― Robert Plank, WWHW, Why, What, How-To, What-If: Easily Create a Book, Podcast, or Online Course In Just a Few Easy-to-Follow Steps

“When things need to change, think S.C.A.M.P.E.R. -- coined by Bob Eberle:”
― Robert Plank, WWHW, Why, What, How-To, What-If: Easily Create a Book, Podcast, or Online Course In Just a Few Easy-to-Follow Steps