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The Art of CRM: Proven strategies for modern customer relationship management The Art of CRM: Proven strategies for modern customer relationship management by Max Fatouretchi
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“From the CRM point of view, the CEO was asking for a comprehensive 360-degree client view with full data on all the interactions, over all channels, stored as structured data in a single repository.”
Max Fatouretchi, The Art of CRM: Proven strategies for modern customer relationship management