300 Email Marketing Tips Quotes

“MAKE EMAIL SUBJECT LINES CLEAR, CATCHY, AND ACTIONABLE Most subject lines fall under the following categories: • Curiosity • Urgency or scarcity • Special offers • Social proof (e.g., How I did…/THIS made me…) • Benefit • Story (e.g., I failed…/I never thought…) Experiment with subject line styles from different categories. See what attracts your audience. If your email service provider has an A/B or split test function, use it. Incorporate symbols or emojis to get attention as well. But don’t overdo them or they lose their effect on your subscribers.”
― Meera Kothand, 300 Email Marketing Tips: Critical Advice And Strategy 
To Turn Subscribers Into Buyers & Grow 
A Six-Figure Business With Email

“ACTION Have a look at your welcome email now. Have you included the following? • Explained who you are and what you do • Explained why you are the best person to learn from • Described what they can expect from you • Asked them to follow you on 1–2 social media platforms • Opened a curiosity loop (in the P.S.) about what your next email will be about • Asked a specific question and encouraged a reply”
― Meera Kothand, 300 Email Marketing Tips: Critical Advice And Strategy 
To Turn Subscribers Into Buyers & Grow 
A Six-Figure Business With Email

“6. Your welcome email does not tease and intrigue How do you make your subscriber anticipate your next email? How do you get them to look out for your name in their inbox? How do you keep them on edge thinking about something you raised? You can do so by adding a dash of tease and intrigue in your welcome email. Close your email with a question. Here are some examples of how to do this: Do you know that 90% of what people believe about organic vegetables is wrong? I’ll tell you what that myth is tomorrow and how it’s going to help you cut your expenditure by up to 50%. Do you know how long it takes for your body to form a habit? The answer will shock you. Look out for that tomorrow. When you tease, you also need to ensure that you close the loop in the next email.”
― Meera Kothand, 300 Email Marketing Tips: Critical Advice And Strategy 
To Turn Subscribers Into Buyers & Grow 
A Six-Figure Business With Email

“craft your landing page effortlessly and not have to stare at a blank template for long, you need the following elements: • The title of your lead magnet • The main benefit or main promise of your lead magnet • What your lead magnet teaches or what your subscribers will learn from it? o What will they achieve or overcome by consuming your lead magnet? o What pain points or problems does your lead magnet solve? o What desires or motivations does your lead magnet fulfill? o What mini transformation does it give? • Testimonials for social proof • A screenshot, mock-up, or visual of your lead magnet Note: You want to convert these benefits into 3–7 bullet points. These bullet points should begin with an action verb, with “how to” or “why,” or with a number. They should also include specific details such as page numbers or time stamps in videos where key information is found. For example, • How a 20-minute video recording turned into my first digital product that brought in $36,429.56 in the first month • 13 limiting beliefs that keep 99% of people from ever launching their ecommerce store—and how to beat them (Hint: You’re probably suffering from at least 5 of these) – pg. 3 • The ONLY two blogging rules ever (seriously, if you ignore these it will take you YEARS to launch your blog and business!) – 1min 37sec Your landing page should be a reflection of the words and sentences your target audience uses to describe their pain points. When it does, your target audience recognizes and identifies with the problem. Your lead magnet also becomes immediately more attractive.”
― Meera Kothand, 300 Email Marketing Tips: Critical Advice And Strategy 
To Turn Subscribers Into Buyers & Grow 
A Six-Figure Business With Email

“Here are a few different types of emails you can send: Common FAQs – An email that answers repeat questions you get from readers and subscribers Affiliate case study – An email that details the results from taking a course or using a tool that you’re an affiliate for Teaser to an existing post – An email that links to pillar or cornerstone pieces on your blog Tools and resources – An email that shares your favorite tool collection The Start Here – An email that links to your most important resources Break the myths – An email that lays out myths that your subscribers may think are true Behind the scenes – An email that gives an insiders’ peek into what’s going on with your business Personal story – An email that gives an insiders’ peek into your struggles or backstory One-click survey – An email that asks a simple question to segment subscribers or allows them to choose their own email journey Survey or How can I help you? – An email asking for responses or providing an offer to help Postpurchase welcome email – An email sent immediately after purchase to buyers of your offer Unexpected incentive email – A simple cheat sheet, guide, or PDF that subscribers were not expecting Favorite thing – A collection of your favorite books/blogs/stock photo sites, etc. I have used every one of these emails in my email marketing mix. Doing so breaks up the monotony of sending the same style of email each week, and each of these emails feeds your marketing goals differently as well.”
― Meera Kothand, 300 Email Marketing Tips: Critical Advice And Strategy 
To Turn Subscribers Into Buyers & Grow 
A Six-Figure Business With Email

“What you can do: • Start by being consistent with your emails That said, don’t send an email just for the sake of sending it. Don’t compromise on quality just because you have to send something out. You can skip a week or two if your emails don’t have a strong call to action, or if you have no compelling reason to email your list. While not every email will be your best, make each email count. • Be bold and repel (on purpose) if you must Maybe your emails will inspire thought and change. Or challenge existing beliefs and myths. Your content may also raise more questions than it offers answers to. Not everyone jives with that type of content or style. But the bolder you are, the more you will attract your ideal reader and repel the rest. What wouldn’t your ideal reader do? What wouldn’t they relate to? Identify these characteristics and be as specific as you can; e.g., They are unlikely to read blogs such as…They are unlikely to identify with the term freelancer…They are unlikely to prefer quick tips over long-form content. Once you have identified these characteristics, keep them in mind as you’re working on your email content. Don’t water down your message to fit your average reader.”
― Meera Kothand, 300 Email Marketing Tips: Critical Advice And Strategy 
To Turn Subscribers Into Buyers & Grow 
A Six-Figure Business With Email

“EVERY EMAIL LIST SHOULD ______ The answer I always get when I ask the above question? Provide Value. You’re supposed to provide value. That’s the baseline expectation. But an email list that stands out isn’t necessarily one that’s always spoon-feeding subscribers with free tips and resources. I used to think that value was providing free content, free downloads, more free tips and how-tos. But that couldn’t be further from the truth. The value that makes a difference is being the voice of wisdom for your subscribers…Pointing out their limiting beliefs, mistakes, and myths…Convincing them of your worldview and getting them to buy into it…Turning their assumptions and fears into strength and positivity.”
― Meera Kothand, 300 Email Marketing Tips: Critical Advice And Strategy 
To Turn Subscribers Into Buyers & Grow 
A Six-Figure Business With Email

“when it comes to purchases made as a result of receiving a marketing message, email has the highest conversion rate of 66%.”
― Meera Kothand, 300 Email Marketing Tips: Critical Advice And Strategy 
To Turn Subscribers Into Buyers & Grow 
A Six-Figure Business With Email

“Social media is important, but an email subscriber is more valuable than a social media follower.”
― Meera Kothand, 300 Email Marketing Tips: Critical Advice And Strategy 
To Turn Subscribers Into Buyers & Grow 
A Six-Figure Business With Email

“For every $1 spent on email marketing, the average return is $44.25.”
― Meera Kothand, 300 Email Marketing Tips: Critical Advice And Strategy 
To Turn Subscribers Into Buyers & Grow 
A Six-Figure Business With Email

“people who will show up for your brand when you need them to.”
― Meera Kothand, 300 Email Marketing Tips: Critical Advice And Strategy 
To Turn Subscribers Into Buyers & Grow 
A Six-Figure Business With Email

“Email is also a content marketing tool you use to be top of mind and build trust with your audience.”
― Meera Kothand, 300 Email Marketing Tips: Critical Advice And Strategy 
To Turn Subscribers Into Buyers & Grow 
A Six-Figure Business With Email

“This means that your readers are looking for the opinions and experiences of someone like them. So by having testimonials of your own subscribers and readers on your blog, you’re far more likely to come across as someone they can trust.”
― Meera Kothand, 300 Email Marketing Tips: Critical Advice And Strategy 
To Turn Subscribers Into Buyers & Grow 
A Six-Figure Business With Email

“USE EMAIL TO PROVIDE EXCELLENT CUSTOMER SERVICE ON AUTO”
― Meera Kothand, 300 Email Marketing Tips: Critical Advice And Strategy 
To Turn Subscribers Into Buyers & Grow 
A Six-Figure Business With Email

“Identify anyone who’s clicked on your sales page link in your email with a tag called “Prospect.” You can then send them tailored email content where you call out that you’re aware they’ve seen the sales page and invite them to ask questions or send them a midcart bonus.”
― Meera Kothand, 300 Email Marketing Tips: Critical Advice And Strategy 
To Turn Subscribers Into Buyers & Grow 
A Six-Figure Business With Email

“Most subject lines fall under the following categories: • Curiosity • Urgency or scarcity • Special offers • Social proof (e.g., How I did…/THIS made me…) • Benefit • Story (e.g., I failed…/I never thought…) Experiment with subject line styles from different categories.”
― Meera Kothand, 300 Email Marketing Tips: Critical Advice And Strategy 
To Turn Subscribers Into Buyers & Grow 
A Six-Figure Business With Email

“MAKE EMAIL SUBJECT LINES CLEAR, CATCHY, AND ACTIONABLE”
― Meera Kothand, 300 Email Marketing Tips: Critical Advice And Strategy 
To Turn Subscribers Into Buyers & Grow 
A Six-Figure Business With Email

“You want to plonk your reader right in the middle of the meat of your email—cut to the chase and pull the reader into the crux of the issue you’re discussing in your email. This holds their attention, and they know clearly what you want them to do or get out of the email.”
― Meera Kothand, 300 Email Marketing Tips: Critical Advice And Strategy 
To Turn Subscribers Into Buyers & Grow 
A Six-Figure Business With Email

“START EMAILS BY DROPPING THE READER RIGHT IN THE MIDDLE OF THE ACTION”
― Meera Kothand, 300 Email Marketing Tips: Critical Advice And Strategy 
To Turn Subscribers Into Buyers & Grow 
A Six-Figure Business With Email

“Using ellipses, starting sentences with the words or, and, or but—these style choices are ok and make you look human. (I’ve used them several times throughout this book.)”
― Meera Kothand, 300 Email Marketing Tips: Critical Advice And Strategy 
To Turn Subscribers Into Buyers & Grow 
A Six-Figure Business With Email

“Writing for the web is inherently different from the writing we’re used to in school or college.”
― Meera Kothand, 300 Email Marketing Tips: Critical Advice And Strategy 
To Turn Subscribers Into Buyers & Grow 
A Six-Figure Business With Email

“Here are some rules you can follow to ensure that your emails are readable: • Ensure each paragraph consists of three sentences maximum • One point or thought = one sentence • Bold important words to bring the reader’s focus on them • Use “you” in your emails so that your reader identifies with them”
― Meera Kothand, 300 Email Marketing Tips: Critical Advice And Strategy 
To Turn Subscribers Into Buyers & Grow 
A Six-Figure Business With Email

“Make the first sentence of your email attention-grabbing and short.”
― Meera Kothand, 300 Email Marketing Tips: Critical Advice And Strategy 
To Turn Subscribers Into Buyers & Grow 
A Six-Figure Business With Email

“Note: Your subject line sells the open while your email content sells the click. Don’t confuse one for the other.”
― Meera Kothand, 300 Email Marketing Tips: Critical Advice And Strategy 
To Turn Subscribers Into Buyers & Grow 
A Six-Figure Business With Email

“If you have a good open rate, it usually means (a) your subject lines resonate with your audience, (b) your audience is familiar with your name and brand, and (c) they associate your brand name with an emotion or value.”
― Meera Kothand, 300 Email Marketing Tips: Critical Advice And Strategy 
To Turn Subscribers Into Buyers & Grow 
A Six-Figure Business With Email

“Arts & Entertainment, Construction, Human Resources, Legal & Government, and Real Estate having the highest open rates.”
― Meera Kothand, 300 Email Marketing Tips: Critical Advice And Strategy 
To Turn Subscribers Into Buyers & Grow 
A Six-Figure Business With Email

“Deadline Funnel and Thrive Ultimatum are examples of paid plug-ins that give you the option of having evergreen countdown timers.”
― Meera Kothand, 300 Email Marketing Tips: Critical Advice And Strategy 
To Turn Subscribers Into Buyers & Grow 
A Six-Figure Business With Email

“An evergreen countdown timer is one that is not tied to a date or time.”
― Meera Kothand, 300 Email Marketing Tips: Critical Advice And Strategy 
To Turn Subscribers Into Buyers & Grow 
A Six-Figure Business With Email

“For tripwires, because of their low price point, time sensitivity is the easiest way to create urgency.”
― Meera Kothand, 300 Email Marketing Tips: Critical Advice And Strategy 
To Turn Subscribers Into Buyers & Grow 
A Six-Figure Business With Email

“Urgency is a good sales tool. Expiring bonuses, price increases, and time-sensitive offers are a few ways to create urgency.”
― Meera Kothand, 300 Email Marketing Tips: Critical Advice And Strategy 
To Turn Subscribers Into Buyers & Grow 
A Six-Figure Business With Email