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The Experience-Centric Organization: How to Win Through Customer Experience The Experience-Centric Organization: How to Win Through Customer Experience by Simon David Clatworthy
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“The experiential offering, or experiential value proposition (EVP), is the what of the service, and can be broken down into two main parts: what you want to offer and what your customers perceive as being offered.”
― Simon David Clatworthy, The Experience-Centric Organization: How to Win Through Customer Experience
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Quotes By Simon David Clatworthy