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Fad-Free Strategy: Rigorous Methods to Help Executives Make Strategic Choices Confidently Fad-Free Strategy: Rigorous Methods to Help Executives Make Strategic Choices Confidently by Daniel Deneffe
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“Business strategy is all about making difficult choices: Who will be your target customers? What will you offer them? How will you do it? The goal for every company should be to answer these questions differently from its competitors – and thus stake out a unique strategic position.”
Daniel Deneffe, Fad-Free Strategy: Rigorous Methods to Help Executives Make Strategic Choices Confidently