Logo Design Love Quotes

“A logoless company is a faceless man”
― David Airey, Logo Design Love: A guide to creating iconic brand identities

“A successful design may meet the goals set in your design brief, but a truly enviable iconic design will also be simple, relevant, enduring, distinctive, memorable, and adaptable.”
― David Airey, Logo Design Love: A guide to creating iconic brand identities

“Whether it’s fair or not, we often do judge books by their covers.”
― David Airey, Logo Design Love: A guide to creating iconic brand identities

“Mind-mapping”
― David Airey, Logo Design Love: A Guide to Creating Iconic Brand Identities

“It is only after a mark is officially adopted that the public will embrace it and with time come to associate it with their feelings about the company or institution it represents. Like a good red wine, a trademark needs to mature.”
― David Airey, Logo Design Love: A guide to creating iconic brand identities

“Use your deadlines “A deadline can be a designer’s greatest single source of motivation,” said Blair Thomson of UK design studio Believe in.”
― David Airey, Logo Design Love: A guide to creating iconic brand identities

“much more than a design process: “It was an incredible catalyst for internal and external change.”
― David Airey, Logo Design Love: A guide to creating iconic brand identities

“Whether it’s fair or not, we often do judge books by their covers. And that’s why the perceived value of a service or product is usually greater than the actual one. The same visual identity seen time and again builds trust, and trust keeps customers coming back for more.”
― David Airey, Logo Design Love: A guide to creating iconic brand identities

“It’s kind of like putting a face to a name—logos help people remember their experiences with companies.”
― David Airey, Logo Design Love: A guide to creating iconic brand identities

“Not every brand name will suit the same language-centric idea, but keep it in mind, because it’s one more tool to use when the time is right.”
― David Airey, Logo Design Love: A guide to creating iconic brand identities