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Press Start: Using gamification to power-up your marketing Press Start: Using gamification to power-up your marketing by Daniel Griffin
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“What Wikipedia shows us is that people desire to do something that brings meaning to themselves and others. To be in the service of a cause that is greater than themselves and of their own choosing. Moreover, this is true in all aspects of life, especially when it comes to your gamification marketing campaigns.”
Albert van der Meer, Press Start: Using gamification to power-up your marketing