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Social Media Success for Every Brand: The Five StoryBrand Pillars That Turn Posts Into Profits Social Media Success for Every Brand: The Five StoryBrand Pillars That Turn Posts Into Profits by Claire Díaz-Ortiz
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Social Media Success for Every Brand Quotes Showing 1-6 of 6
“If your brand wants to succeed on social media, it is essential that you first understand that there are two different kinds of marketing: brand marketing and direct marketing. Brand marketing includes things like digital media, social media, and PR, and its primary goals are awareness and engagement. Building reputation and community are other goals.8 In contrast, the entire goal of direct marketing (also known as direct-response marketing) is to make a sale. Brand marketing lays the groundwork for direct marketing, and you need brand marketing in order to execute effective direct marketing.”
Claire Díaz-Ortiz, Social Media Success for Every Brand: The Five StoryBrand Pillars That Turn Posts Into Profits
“Generate empathy (and engagement) by telling a great story, helping someone, and asking questions.”
Claire Díaz-Ortiz, Social Media Success for Every Brand: The Five StoryBrand Pillars That Turn Posts Into Profits
“Your social media marketing should be about your audience, not your brand.”
Claire Díaz-Ortiz, Social Media Success for Every Brand: The Five StoryBrand Pillars That Turn Posts Into Profits
“To balance your social media budget, vary the types of content you deposit and withdraw. Content should come from different content envelopes, including things like curated content, original content, articles, quotations, statistics, testimonials, direct calls to action, transitional calls to action, impactful images, selfies, video, etc.”
Claire Díaz-Ortiz, Social Media Success for Every Brand: The Five StoryBrand Pillars That Turn Posts Into Profits
“Effective social media marketing should always open the story gap, move followers up an engagement ladder, and then close the story gap with a call to action.”
Claire Díaz-Ortiz, Social Media Success for Every Brand: The Five StoryBrand Pillars That Turn Posts Into Profits
“The engagement ladder is what takes people from brand marketing to direct marketing.”
Claire Díaz-Ortiz, Social Media Success for Every Brand: The Five StoryBrand Pillars That Turn Posts Into Profits