Know What You're FOR Quotes

“A brand is no longer what it tells consumers it is—it is what consumers tell each other it is.”
― Jeff Henderson, Know What You're for: A Growth Strategy for Work, an Even Better Strategy for Life

“The international sign to know if someone needs encouraging,” Truett said, “is if they are breathing. If they’re breathing, they need encouraging.”
― Jeff Henderson, Know What You're for: A Growth Strategy for Work, an Even Better Strategy for Life

“The best gift you can give your customers, your team, and your community is an inspired, rejuvenated, fully alive you.”
― Jeff Henderson, Know What You're for: A Growth Strategy for Work, an Even Better Strategy for Life

“To prepare you for that, I have a few items for the agenda at your next team meeting: 1.​Ask each team member to identify one of their favorite companies, and why it’s one of their favorites. 2.​Then ask them what’s the one thing that company is known FOR. 3.​How are they delivering on their brand promise? 4.​Transition the conversation to your organization by asking, “What are we known FOR?” 5.​Follow this by asking, “What do we want to be known FOR?” 6.​Finish the meeting by identifying gaps between these two questions.”
― Jeff Henderson, Know What You're for: A Growth Strategy for Work, an Even Better Strategy for Life

“All of that leads me to this: In order to ensure consistent growth, the goal of everyone in the organization should be to make the answers to “What do we want to be known FOR?” and “What are we known FOR?” match. This is also the most important challenge for any leader.”
― Jeff Henderson, Know What You're for: A Growth Strategy for Work, an Even Better Strategy for Life

“1.​What do we want to be known FOR? 2.​What are we known FOR?”
― Jeff Henderson, Know What You're for: A Growth Strategy for Work, an Even Better Strategy for Life

“The number one question customers are asking about a business is, ‘Do they care about me?”
― Jeff Henderson, Know What You're for: A Growth Strategy for Work, an Even Better Strategy for Life

“Truett was more interested in the business growing people than he was in people growing the business. And that’s exactly how his business grew. When you are FOR the people in and around your business, the people in and around your business become FOR you.”
― Jeff Henderson, Know What You're for: A Growth Strategy for Work, an Even Better Strategy for Life

“In a hypercritical, cynical world, one that is often known for what it’s against, let’s be a group of people known for who and what we’re FOR.”
― Jeff Henderson, Know What You're for: A Growth Strategy for Work, an Even Better Strategy for Life