Nobody's Perfect Quotes

“To persuade the consumer, the creators of ads needed to touch people’s basic, unchanging instincts—their “obsessive drive to survive, to be admired, to succeed, to love, to take care of their own.”
― Doris Willens, Nobody's Perfect: Bill Bernbach and the Golden Age of Advertising

“He believed from the beginning that the heart and soul of an advertising agency is its creative work.”
― Doris Willens, Nobody's Perfect: Bill Bernbach and the Golden Age of Advertising