Start at the End Quotes

“That’s because, in general, better intervention design happens when you have as many potential insights as possible at the beginning of the process—a big, wide funnel of opportunities for behavior change that slowly gets narrower as we hone in on pressures we’re able to successfully design interventions around. The more insights we have to start with and the faster and more thoroughly we can validate them, the more interventions we can design. Designing more interventions means running more pilots, and when we thoroughly and swiftly validate those, we get more Cheeto flavors that keep bringing us closer to the Utopian Universe, one snack at a time.”
― Matt Wallaert, Start at the End: How to Build Products That Create Change