Creative Blindness (And How To Cure It) Quotes

“We don’t keep competing inside a competitive set where we can’t win. We change the competitive set, change the perspective.”
― Dave Trott, Creative Blindness (And How To Cure It): Real-life stories of remarkable creative vision

“As the economist J.M. Keynes said: “The difficulty lies not so much in developing new ideas, as in escaping from the old ones.”
― Dave Trott, Creative Blindness (And How To Cure It): Real-life stories of remarkable creative vision

“What gets action is what gets attention. What gets attention is what gets seen. So being visible, being impactful, is the most important part of any communication designed to change behaviour.”
― Dave Trott, Creative Blindness (And How To Cure It): Real-life stories of remarkable creative vision

“Winners don’t pay attention to other people’s opinions. They pay attention to results.”
― Dave Trott, Creative Blindness (And How To Cure It): Real-life stories of remarkable creative vision