Learn Your Lines Quotes

“Why the project is urgent to the client What they think will happen if they don’t do the project The feared business impact of failing to act now Why they think you’re a good fit for the project Why they don’t want to do with a cheaper option”
― Jonathan Stark, Learn Your Lines: What To Say When Clients Put You On The Spot

“If you CAN NOT talk them out of hiring you, then as they answer each Why question, one by one, they’ll be convincing themselves that you are the best option.”
― Jonathan Stark, Learn Your Lines: What To Say When Clients Put You On The Spot