Marketing Management Quotes

“Great service doesn’t happen without great people.”
― Greg W. Marshall, Marketing Management

“Made in Japan,” “Made in Italy,” “Made in the United States”—each has meaning to customers and infers that a product has certain qualities based on its country of origin. Such perceptions can change over time. Immediately after World War II, products made in Japan were considered of poor quality and inexpensive, which may seem hard to believe in light of the preeminent view of Japanese quality in the 21st century.”
― Greg W. Marshall, Marketing Management