TITAN Quotes

“The tagline was ‘Rediscover the joy of gifting’. This tagline would remain a leitmotif in Titan ads for many years.”
― Vinay Kamath, TITAN: Inside India’s Most Successful Consumer Brand

“Although many people provided logistical and technical support, the watch collection was basically put together by Vibha and Xerxes who worked extremely long hours and on countless weekends, recalls Anil. Foreign travel”
― Vinay Kamath, TITAN: Inside India’s Most Successful Consumer Brand

“Titan was an acronym for Tata Industries and Tamil Nadu: “T” and “I” for Tata Industries and “TAN” for Tamil Nadu. And so, finally and adventitiously, this long-gestated venture came to see the light of day,’ elaborated Xerxes.”
― Vinay Kamath, TITAN: Inside India’s Most Successful Consumer Brand