(C)lean Messaging Quotes

“We don't sell dashboards. We sell Sundays with your family.”
― Scott Brown, (C)lean Messaging: A framework to help startup founders talk to humans

“Same dinner party: Guest: Hey, have you met Scott? He has this little company that turns acorns into gold! Other Guest: No way?!? I gotta meet that guy... Me: ”
― Scott Brown, (C)lean Messaging: A framework to help startup founders talk to humans

“When you build three of these phrases in the framework, you are giving your listener easy ways to share your story and giving the media easy ways to write a clickable headline.”
― Scott Brown, (C)lean Messaging: A framework to help startup founders talk to humans

“Guest: What do you do for a living? Me: I have a little company that turns acorns into gold. Guest: Damn! Tell me more!”
― Scott Brown, (C)lean Messaging: A framework to help startup founders talk to humans

“Every time a baby is born in Amsterdam, a new tech startup is launched somewhere in the world." Dang. That will stick.”
― Scott Brown, (C)lean Messaging: A framework to help startup founders talk to humans