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Scaling Your Startup: Mastering the Four Stages from Idea to $10 Billion Scaling Your Startup: Mastering the Four Stages from Idea to $10 Billion by Peter S. Cohan
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“Leaders create growth trajectories by creating chains from five dimensions of growth: customer group (current or new), product (built or acquired), geography (current or new), capabilities (current or new), and culture (current or new).”
― Peter S Cohan, Scaling Your Startup: Mastering the Four Stages from Idea to $10 Billion
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