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Escaping the Build Trap: How Effective Product Management Creates Real Value Escaping the Build Trap: How Effective Product Management Creates Real Value by Melissa Perri
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Escaping the Build Trap Quotes Showing 1-17 of 17
“When companies do not understand their customers’ or users’ problems well, they cannot possibly define value for them. Instead of doing the work to learn this information about customers, they create a proxy that is easy to measure. “Value” becomes the quantity of features that are delivered, and, as a result, the number of features shipped becomes the primary metric of success.”
Melissa Perri, Escaping the Build Trap: How Effective Product Management Creates Real Value
“Strategy is a deployable decision-making framework, enabling action to achieve desired outcomes, constrained by current capabilities, coherently aligned to the existing context.”
Melissa Perri, Escaping the Build Trap: How Effective Product Management Creates Real Value
“The biggest thing I’ve learned in product management is to always focus on the problem. If you anchor yourself with the why, you will be more likely to build the right thing,”
Melissa Perri, Escaping the Build Trap: How Effective Product Management Creates Real Value
“You can learn more about HEART metrics in Rodden’s article, “How to Choose the Right UX Metrics for Your Product.”
Melissa Perri, Escaping the Build Trap: How Effective Product Management Creates Real Value
“A good company strategy should be made up of two parts: the operational framework, or how to keep the day-to-day activities of a company moving; and the strategic framework, or how the company realizes the vision through product and service development in the market.”
Melissa Perri, Escaping the Build Trap: How Effective Product Management Creates Real Value
“User research, observations, surveys, and customer feedback are all tools that you can harness to better explore the problem from a user standpoint.”
Melissa Perri, Escaping the Build Trap: How Effective Product Management Creates Real Value
“The point of this team is not to dictate how the members of a team work together to build the product but, instead, to create the criteria for inputs and outputs of the work. For example, they are not creating the product roadmap for the teams. They are creating a system and template for teams to input their goals, themes, progress, and details that can then be shared around the organization. They are not dictating whether a team can talk to users. They are creating systems that help teams figure out which users to target for their experimentation.”
Melissa Perri, Escaping the Build Trap: How Effective Product Management Creates Real Value
“why are we building this product, and what outcome will it produce?”
Melissa Perri, Escaping the Build Trap: How Effective Product Management Creates Real Value
“A good strategy is not a plan; it’s a framework that helps you make decisions. Product strategy connects the vision and economic outcomes of the company back to product portfolio, individual product initiatives, and solution options for the teams. Strategy creation is the process of determining the direction of the company and developing the framework in which people make decisions. Strategies are created at each level and then deployed across the organization.”
Melissa Perri, Escaping the Build Trap: How Effective Product Management Creates Real Value
“Strategies are interconnecting stories told throughout the organization that explain the objective and outcomes, tailored to a specific time frame. We call this act of communicating and aligning those narratives strategy deployment.”
Melissa Perri, Escaping the Build Trap: How Effective Product Management Creates Real Value
“Strategy deployment is about setting the right level of goals and objectives throughout the organization to narrow the playing field so that teams can act.”
Melissa Perri, Escaping the Build Trap: How Effective Product Management Creates Real Value
“Many companies talk about how they want their people to be innovative and how they want to create crazy new products, but there has to be an understanding that it’s safe to fail in order to get innovation. When you don’t have safety built in to your company, your product managers won’t feel comfortable trying something new. No one will.”
Melissa Perri, Escaping the Build Trap: How Effective Product Management Creates Real Value
“Good strategy isn’t a detailed plan. It’s a framework that helps you make decisions.”
Melissa Perri, Escaping the Build Trap: How Effective Product Management Creates Real Value
“tool called Qualaroo?” asked Rich, the lead developer. “It allows us to poll people when they go toward the back button or try to leave the page.”
Melissa Perri, Escaping the Build Trap: How Effective Product Management Creates Real Value
“Stephen Bungay, one of the most respected leaders in strategy deployment and creation”
Melissa Perri, Escaping the Build Trap: How Effective Product Management Creates Real Value
“it’s not the customer’s job to solve their own problems. It’s your job to ask them the right questions.”
Melissa Perri, Escaping the Build Trap: How Effective Product Management Creates Real Value
“we need to break the success metrics into something we can measure on a shorter time scale. We call this the team goal, and it’s how we measure the success of the option.”
Melissa Perri, Escaping the Build Trap: How Effective Product Management Creates Real Value