Eat Your Greens Quotes

“Strong assets make a brand distinctive, being distinctive creates mental availability, and it is mental availability that should be the primary objective of marketing communication.”
― APG Ltd, Eat Your Greens

“the single most important rule of advertising is that it must be noticed. This rule does not change with the times. It will always be true that if an ad doesn’t get noticed, it is pointless.”
― APG Ltd, Eat Your Greens