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Range: Why Generalists Triumph in a Specialized World Range: Why Generalists Triumph in a Specialized World by David Epstein
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“That’s how it goes on the disorderly path of experimentation. Original creators tend to strike out a lot, but they also hit mega grand slams, and a baseball analogy doesn’t really do it justice. As business writer Michael Simmons put it, “Baseball has a truncated outcome distribution. When you swing, no matter how well you connect with the ball, the most runs you can get is four.” In the wider world, “every once in a while, when you step up to the plate, you can score 1,000 runs.”
David Epstein, Range: Why Generalists Triumph in a Specialized World
“In 1945, former MIT dean Vannevar Bush, who oversaw U.S. military science during World War II—including the mass production of penicillin and the Manhattan Project—authored a report at the request of President Franklin Roosevelt in which he explained successful innovation culture. It was titled “Science, the Endless Frontier,” and led to the creation of the National Science Foundation that funded three generations of wildly successful scientific discovery, from Doppler radar and fiber optics to web browsers and MRIs. “Scientific progress on a broad front results from the free play of free intellects, working on subjects of their own choice,” Bush wrote, “in the manner dictated by their curiosity for exploration of the unknown.”
David Epstein, Range: Why Generalists Triumph in a Specialized World
“To recap: work that builds bridges between disparate pieces of knowledge is less likely to be funded, less likely to appear in famous journals, more likely to be ignored upon publication, and then more likely in the long run to be a smash hit in the library of human knowledge.”
David Epstein, Range: Why Generalists Triumph in a Specialized World
“When Northwestern and Stanford researchers analyzed the networks that give rise to creative triumph, they found what they deemed a “universal” setup. Whether they looked at research groups in economics or ecology, or the teams that write, compose, and produce Broadway musicals, thriving ecosystems had porous boundaries between teams.”
David Epstein, Range: Why Generalists Triumph in a Specialized World
“Art historian Sarah Lewis studies creative achievement, and described Geim’s mindset as representative of the “deliberate amateur.” The word “amateur,” she pointed out, did not originate as an insult, but comes from the Latin word for a person who adores a particular endeavor. “A paradox of innovation and mastery is that breakthroughs often occur when you start down a road, but wander off for a ways and pretend as if you have just begun,” Lewis wrote. When Geim was asked (two years before the Nobel) to describe his research style for a science newsletter, he offered this: “It is rather unusual, I have to say. I do not dig deep—I graze shallow. So ever since I was a postdoc, I would go into a different subject every five years or so. . . . I don’t want to carry on studying the same thing from cradle to grave. Sometimes I joke that I am not interested in doing re-search, only search.”
David Epstein, Range: Why Generalists Triumph in a Specialized World
“The management and culture aspects of the Challenger and Columbia disasters were so eerily similar that the investigation board decreed that NASA was not functioning as “a learning organization.” In the absence of cultural cross-pressures, NASA had failed to learn, just like the subjects in Patil’s work who were placed in strongly congruent cultures.”
David Epstein, Range: Why Generalists Triumph in a Specialized World
“He emphasized that there is a difference between the chain of command and the chain of communication, and that the difference represents a healthy cross-pressure. “I warned them, I’m going to communicate with all levels of the organization down to the shop floor, and you can’t feel suspicious or paranoid about that,” he said. “I told them I will not intercept your decisions that belong in your chain of command, but I will give and receive information anywhere in the organization, at any time. I just can’t get enough understanding of the organization from listening to the voices at the top.”
David Epstein, Range: Why Generalists Triumph in a Specialized World
“von Braun went looking for problems, hunches, and bad news. He even rewarded those who exposed problems. After Kranz and von Braun’s time, the “All Others Bring Data” process culture remained, but the informal culture and power of individual hunches shriveled. In 1974, William Lucas took over the Marshall Space Flight Center. A NASA chief historian wrote that Lucas was a brilliant engineer but “often grew angry when he learned of problems.” Allan McDonald described him to me as a “shoot-the-messenger type guy.” Lucas transformed von Braun’s Monday Notes into a system purely for upward communication. He did not write feedback and the notes did not circulate. At one point they morphed into standardized forms that had to be filled out. Monday Notes became one more rigid formality in a process culture. “Immediately, the quality of the notes fell,” wrote another official NASA historian.”
David Epstein, Range: Why Generalists Triumph in a Specialized World
“Wernher von Braun, who led the Marshall Space Flight Center’s development of the rocket that propelled the moon mission, balanced NASA’s rigid process with an informal, individualistic culture that encouraged constant dissent and cross-boundary communication. Von Braun started “Monday Notes”: every week engineers submitted a single page of notes on their salient issues. Von Braun handwrote comments in the margins, and then circulated the entire compilation. Everyone saw what other divisions were up to, and how easily problems could be raised. Monday Notes were rigorous, but informal.”
David Epstein, Range: Why Generalists Triumph in a Specialized World
“The experiments showed that an effective problem-solving culture was one that balanced standard practice—whatever it happened to be—with forces that pushed in the opposite direction. If managers were used to process conformity, encouraging individualism helped them to employ “ambidextrous thought,” and learn what worked in each situation. If they were used to improvising, encouraging a sense of loyalty and cohesion did the job. The trick was expanding the organization’s range by identifying the dominant culture and then diversifying it by pushing in the opposite direction.”
David Epstein, Range: Why Generalists Triumph in a Specialized World
“Business school students are widely taught to believe the congruence model, that a good manager can always align every element of work into a culture where all influences are mutually reinforcing—whether toward cohesion or individualism. But cultures can actually be too internally consistent. With incongruence, “you’re building in cross-checks,” Tetlock told me.”
David Epstein, Range: Why Generalists Triumph in a Specialized World
“Rather than adapting to unfamiliar situations, whether airline accidents or fire tragedies, Weick saw that experienced groups became rigid under pressure and “regress to what they know best.” They behaved like a collective hedgehog, bending an unfamiliar situation to a familiar comfort zone, as if trying to will it to become something they actually had experienced before. For wildland firefighters, their tools are what they know best. “Firefighting tools define the firefighter’s group membership, they are the firefighter’s reason for being deployed in the first place,” Weick wrote. “Given the central role of tools in defining the essence of a firefighter, it is not surprising that dropping one’s tools creates an existential crisis.” As Maclean succinctly put it, “When a firefighter is told to drop his firefighting tools, he is told to forget he is a firefighter.”
David Epstein, Range: Why Generalists Triumph in a Specialized World
“While I was researching this book, an official with the U.S. Securities and Exchange Commission learned I was writing about specialization and contacted me to make sure I knew that specialization had played a critical role in the 2008 global financial crisis. “Insurance regulators regulated insurance, bank regulators regulated banks, securities regulators regulated securities, and consumer regulators regulated consumers,” the official told me. “But the provision of credit goes across all those markets. So we specialized products, we specialized regulation, and the question is, ‘Who looks across those markets?’ The specialized approach to regulation missed systemic issues.”
David Epstein, Range: How Generalists Triumph in a Specialized World
“NASA was, after all, the agency that hung a framed quote in the Mission Evaluation Room: “In God We Trust, All Others Bring Data.”
David Epstein, Range: Why Generalists Triumph in a Specialized World
“Like all of you, nobody [at NASA or Thiokol] asked for the seventeen data points for which there had been no problems,” he explains. “Obviously that data existed, and they were having a discussion like we had. If I was in your situation I would probably say, ‘But in a classroom the teacher typically gives us material we’re supposed to have.’ But it’s often the case in group meetings where the person who made the PowerPoint slides puts data in front of you, and we often just use the data people put in front of us. I would argue we don’t do a good job of saying, ‘Is this the data that we want to make the decision we need to make?”
David Epstein, Range: Why Generalists Triumph in a Specialized World
“Beneath complexity, hedgehogs tend to see simple, deterministic rules of cause and effect framed by their area of expertise, like repeating patterns on a chessboard. Foxes see complexity in what others mistake for simple cause and effect. They understand that most cause-and-effect relationships are probabilistic, not deterministic. There are unknowns, and luck, and even when history apparently repeats, it does not do so precisely. They recognize that they are operating in the very definition of a wicked learning environment, where it can be very hard to learn, from either wins or losses.”
David Epstein, Range: Why Generalists Triumph in a Specialized World
“Dropping familiar tools is particularly difficult for experienced professionals who rely on what Weick called over learned behavior. That is, they have done the same thing in response to the same challenges over and over until the behavior has become so automatic that they no longer even recognize it as a situation-specific tool. Research on aviation accidents, for example, found that "a common pattern was the crew's decision to continue with their original plan" even when conditions changed dramatically.”
David Epstein, RANGE
“Being forced to generate answers improves subsequent learning even if the generated answer is wrong.”
David Epstein, Range: Why Generalists Triumph in a Specialized World
“for learning that is both durable (it sticks) and flexible (it can be applied broadly), fast and easy is precisely the problem.”
David epstein, RANGE
“Those who did not make a creative contribution to their field lacked aesthetic interests outside their narrow area...
Creative achievers tend to have broad interests.”
David Epstein, RANGE
“Pedro Domingos, a computer science professor and machine learning researcher, told me. “Knowledge is a double-edged sword. It allows you to do some things, but it also makes you blind to other things that you could do.”
David Epstein, Range: Why Generalists Triumph in a Specialized World
“It is not that we are unable to come up with contrary ideas, it is just that our strong instinct is not to.”
David Epstein, Range: Why Generalists Triumph in a Specialized World
“hallmark of interactions on the best teams is what psychologist Jonathan Baron termed “active open-mindedness.” The best forecasters view their own ideas as hypotheses in need of testing. Their aim is not to convince their teammates of their own expertise, but to encourage their teammates to help them falsify their own notions.”
David Epstein, Range: Why Generalists Triumph in a Specialized World
“When seeking innovation in knowledge-based industries,” they wrote, “it is best to find one ‘super’ individual. If no individual with the necessary combination of diverse knowledge is available, one should form a ‘fantastic’ team.” Diverse experience was impactful when created by platoon in teams, and even more impactful when contained within an individual.”
David Epstein, Range: Why Generalists Triumph in a Specialized World
“Specialization is obvious: keep going straight. Breadth is trickier to grow.”
David Epstein, Range: Why Generalists Triumph in a Specialized World
“When the National Transportation Safety Board analyzed its database of major flight accidents, it found that 73 percent occurred on a flight crew’s first day working together. Like surgeries and putts, the best flight is one in which everything goes according to routines long understood and optimized by everyone involved, with no surprises. When the path is unclear—a game of Martian tennis—those same routines no longer suffice. “Some tools work fantastically in certain situations, advancing technology in smaller but important ways, and those tools are well known and well practiced,” Andy Ouderkirk told me. “Those same tools will also pull you away from a breakthrough innovation. In fact, they’ll turn a breakthrough innovation into an incremental one.”
David Epstein, Range: Why Generalists Triumph in a Specialized World
“A specialist might work for years only on understanding a type of plastic composed of a particular small group of chemical elements. Generalists, meanwhile, might start in masking tape, which would lead to a surgical adhesives project, which spawned an idea for veterinary medicine. Their patents were spread across many classes. The polymaths had depth in a core area—so they had numerous patents in that area—but they were not as deep as the specialists. They also had breadth, even more than the generalists, having worked across dozens of technology classes. Repeatedly, they took expertise accrued in one domain and applied it in a completely new one, which meant they were constantly learning new technologies. Over the course of their careers, the polymaths’ breadth increased markedly as they learned about “the adjacent stuff,” while they actually lost a modicum of depth. They were the most likely to succeed in the company and to win the Carlton Award. At a company whose mission is to constantly push technological frontiers, world-leading technical specialization by itself was not the key ingredient to success.”
David Epstein, Range: Why Generalists Triumph in a Specialized World
“Unquestionably, Yokoi needed narrow specialists.”
David Epstein, Range: Why Generalists Triumph in a Specialized World
“When the Game Boy was released, Yokoi’s colleague came to him “with a grim expression on his face,” Yokoi recalled, and reported that a competitor handheld had hit the market. Yokoi asked him if it had a color screen. The man said that it did. “Then we’re fine,” Yokoi replied. Yokoi’s strategy of finding novel uses for technology, after others had moved on, smacks of exactly what a well-known psychological creativity exercise asks for.”
David Epstein, Range: Why Generalists Triumph in a Specialized World
“The more information specialists create, the more opportunity exists for curious dilettantes to contribute by merging strands of widely available but disparate information—undiscovered public knowledge, as Don Swanson called it. The larger and more easily accessible the library of human knowledge, the more chances for inquisitive patrons to make connections at the cutting edge. An operation like InnoCentive, which at first blush seems totally counterintuitive, should become even more fruitful as specialization accelerates.”
David Epstein, Range: Why Generalists Triumph in a Specialized World