Trust Agents Quotes

“Give your ideas handles.”
― Chris Brogan, Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust

“If you are trying to use the Web to sell, making friends with someone doesn’t equate to becoming a prospect. It is essential to understand the difference, or you’ll find yourself without either friends or prospects very quickly. • Becoming friends means we’ve accepted your network connection. It means we’re at least curious about who you are. • Consider “friends” to mean that you can pay attention to what we’re doing, and try to find a conversational entry point. • Marketing to a new friend will almost always result in unfriending—and possibly an angry blog post. It’s simple: This is like saying hi at a party to someone you don’t exactly know. It’s a good start, but what you say next is probably more important.”
― Chris Brogan, Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust

“If you are trying to use the Web to sell, making friends with someone doesn’t equate to becoming a prospect. It is essential to understand the difference, or you’ll find yourself without either friends or prospects very quickly. • Becoming friends means we’ve accepted your network connection. It means we’re at least curious about who you are. • Consider “friends” to mean that you can pay attention to what we’re doing, and try to find a conversational entry point. • Marketing to a new friend will almost always result in unfriending—and possibly an angry blog post.”
― Chris Brogan, Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust