Cashvertising Quotes

“advertising is a subset of communication. Sales is a subset of advertising. Persuasion is a subset of sales. And psychology is a subset of persuasion.”
― Drew Eric Whitman, CA$HVERTISING: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone

“To understand why people buy, we...should know people and have a keen sense of human nature. We should know how people think...how people live, and be acquainted with the standards and customs affecting their everyday lives.... We should fully know their needs and their wants and be able to distinguish between the two. An understanding of why people buy is gained by a willingness to acquire proved and tested principles of commercial psychology to selling.”
― Drew Eric Whitman, CA$HVERTISING: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone

“Studying psychology to boost the effectiveness of your ads isn’t evil. It simply teaches you: 1. What people want. 2. How they feel about what they want. 3. Why they act as they do. And once you know this, you can: 1. Better understand how to satisfy your customers. 2. Influence more people to buy. 3. Get your quality products into more people’s hands. 4. Help add more satisfaction to their lives. See? It’s not so bad after all, is it? Not if you start with a quality product.”
― Drew Eric Whitman, CA$HVERTISING: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone

“Getting action requires two steps: (1) Make it easy to act, and then (2) ask for action.”
― Drew Eric Whitman, CA$HVERTISING: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone

“It doesn’t matter if you sell to doctors or pizzeria owners; people believe testimonials. They have since the very first one was used in 1926 by Ponds, the cold-cream company.”
― Drew Eric Whitman, CA$HVERTISING: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone

“For easiest online reading, use Arial for 12-point text and larger. Smaller than 12 point? Verdana, but rarely go smaller than 10 point. For a more formal look, use Georgia. For older readers, use 14 point.”
― Drew Eric Whitman, CA$HVERTISING: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone

“Direct marketing guru Gary Halbert swore by Courier for sales letters.”
― Drew Eric Whitman, CA$HVERTISING: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone

“A classic study of 2,500 ads appearing in the Saturday Evening Post was conducted from 1939 to 1940 by researcher Harold J. Rudolph. The results show that the shorter the headline, the greater the readership.”
― Drew Eric Whitman, CA$HVERTISING: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone

“The features are the attributes. The benefits are what you get from those attributes.”
― Drew Eric Whitman, CA$HVERTISING: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone

“Express only one thought in a sentence, no more. Use your next sentence to say the next thing.”
― Drew Eric Whitman, CA$HVERTISING: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone

“Fact: By the time you’ve finished reading CA$HVERTISING, you’ll know more about how to create powerfully effective, money-making advertising than 99 percent of your competitors will know in their entire careers—guaranteed.”
― Drew Eric Whitman, CA$HVERTISING: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone

“More simply, evidence can be facts, figures, testimonials, endorsements, research, charts, videos—you name it—as long as you, the advertiser, didn’t create it yourself.”
― Drew Eric Whitman, CA$HVERTISING: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone

“Your copy and images should always represent the positive end results. In this way your prospect is less likely to critically analyze the pros and cons of the actual product, and base their purchase decision on the ultimate benefit it will provide them.”
― Drew Eric Whitman, CA$HVERTISING: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone