Market Segmentation Analysis Quotes

Rate this book
Clear rating
Market Segmentation Analysis: Understanding It, Doing It, and Making It Useful (Management for Professionals) Market Segmentation Analysis: Understanding It, Doing It, and Making It Useful by Sara Dolnicar
45 ratings, 4.09 average rating, 2 reviews
Open Preview
Market Segmentation Analysis Quotes Showing 1-1 of 1
“Good tactical marketing can never compensate for bad strategic marketing. Strategic marketing is the foundation of organisational success.”
Sara Dolnicar, Market Segmentation Analysis: Understanding It, Doing It, and Making It Useful