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Market Segmentation Analysis: Understanding It, Doing It, and Making It Useful (Management for Professionals) Market Segmentation Analysis: Understanding It, Doing It, and Making It Useful by Sara Dolnicar
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“Good tactical marketing can never compensate for bad strategic marketing. Strategic marketing is the foundation of organisational success.”
― Sara Dolnicar, Market Segmentation Analysis: Understanding It, Doing It, and Making It Useful
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