Beyond Product Quotes

“We would even make the point one step further: a great product without marketing can’t hold a candle to a good one with great marketing. Does Starbucks really have the best coffee? Is Red Bull really the best energy drink? Is Apple really the best at innovation? Now think about the brands you know and love. Food, leisure, automotive, sports, business technology, whatever. Are they amazing products that you admire and use? How did you learn about them? What drew you to them? Build a great product and share your vision of what it can be with the world. Then use marketing to create a connection between your customer (and audiences) and your organization so that people can find, interact with, and buy your amazing product.”
― Jill Soley, Beyond Product: How Exceptional Founders Embrace Marketing to Create and Capture Value for their Business

“He who has a thing to sell and goes and whispers in a well is not so apt to get the dollars as he who climbs a tree and hollers.” Now, why you would whisper into a well is beyond us, but that saying still holds true—a great product without marketing can’t hold a candle to a great one with it.”
― Jill Soley, Beyond Product: How Exceptional Founders Embrace Marketing to Create and Capture Value for their Business