Niche Down Quotes

“If you really and truly solve a problem in a new way or you solve a problem that people didn’t even know needed to be solved, then by definition the market is not ready for you. The market must be taught to accept you, and it’s your responsibility to be that teacher.”
― Christopher Lochhead, Niche Down: How To Become Legendary By Being Different

“Am I going to find my place in the world or make my place in the world?”
― Christopher Lochhead, Niche Down: How To Become Legendary By Being Different