Leading Digital Transformation Quotes

“Data analysis has become a natural part of the company's culture and processes, which has led to the fact-based approach being seen as natural. At the same time, increased insight has led to improved intuition for the decision makers. This leads to higher-quality intuitive decisions that saves time. The most successful are good at finding the right combination between intuitive and fact-based decision-making. Businesses can now better predict what will happen, when it will happen, and why.”
― Joakim Jansson, Leading Digital Transformation: You can't stop the waves but you can learn to surf

“A large distance between business and technology, both organizationally and commercially, leads to strained collaboration between technology departments and traditional commercial departments such as sales and marketing.”
― Joakim Jansson, Leading Digital Transformation: You can't stop the waves but you can learn to surf

“The line between customer experience and brand is becoming blurred some would even say they are the same thing (64) 33 . Thus, the customer journey and its description may, even here, be an important tool for understanding the status of one's brand.”
― Joakim Jansson, Leading Digital Transformation: You can't stop the waves but you can learn to surf

“A brand’s value is merely the sum total of how much extra people will pay, or how often they choose, the expectations, memories, stories and relationships of one brand over the alternatives (65) 34 Seth Godin”
― Joakim Jansson, Leading Digital Transformation: You can't stop the waves but you can learn to surf

“If companies fail to explain to employees why digital transformation is important and what it will lead to, they will be left behind.”
― Joakim Jansson, Leading Digital Transformation: You can't stop the waves but you can learn to surf

“In companies that have come farther in their digitalization, employees can have even higher digital maturity at work than at home.”
― Joakim Jansson, Leading Digital Transformation: You can't stop the waves but you can learn to surf

“Innovation occurs in all parts of an organization, not just the company's value proposition and revenue model.”
― Joakim Jansson, Leading Digital Transformation: You can't stop the waves but you can learn to surf

“data-driven requires reducing the influence of politics and hierarchies on decision-making in favor of hard facts.”
― Joakim Jansson, Leading Digital Transformation: You can't stop the waves but you can learn to surf

“An important step in getting there is to have a shared understanding of terminology –a shared language.”
― Joakim Jansson, Leading Digital Transformation: You can't stop the waves but you can learn to surf