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Ongoing Crisis Communication: Planning, Managing, and Responding Ongoing Crisis Communication: Planning, Managing, and Responding by Timothy Coombs
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“2018). The crisis history compounding the threat of the current crisis is known as the Velcro effect: Organizations with a history of crises attract additional reputational damage just as Velcro attracts lint (Coombs & Holladay, 2002;”
Timothy Coombs, Ongoing Crisis Communication: Planning, Managing, and Responding