Conversational Marketing Quotes

“Remember: Your company’s brand isn’t its logo or its mascot or its mission statement. Instead, your brand is a reflection of the experiences people have with your company. And every single interaction contributes to how your brand is perceived.”
― David Cancel, Conversational Marketing: How the World's Fastest Growing Companies Use Chatbots to Generate Leads 24/7/365

“The idea isn’t to replace human marketers and salespeople, it’s to supplement their efforts. And when it comes to responding to new leads as quickly as possible, 24/ 7, there’s no denying the effectiveness of intelligent chatbots.”
― David Cancel, Conversational Marketing: How the World's Fastest Growing Companies Use Chatbots to Generate Leads 24/7/365

“A study from InsideSales.com, published in the Harvard Business Review, found that waiting five minutes to respond to a new lead resulted in a 10x drop in the likelihood of being able to connect and follow up with that lead. After ten minutes, there’s a 400% drop in the odds of qualifying the lead. In other words, the longer you wait to respond after someone reaches out, the less likely it is that that person will convert. And for best results, companies should be staying below the five-minute mark.”
― David Cancel, Conversational Marketing: How the World's Fastest Growing Companies Use Chatbots to Generate Leads 24/7/365