Game Thinking Quotes

“If the level of challenge increases to match your evolving skill, you’ve got a setup for flow—the ultimate goal of every game and product designer.”
― Amy Jo Kim, Game Thinking: Innovate smarter & drive deep engagement with design techniques from hit games

“The best way to have a good idea is to have lots of ideas.”
― Amy Jo Kim, Game Thinking: Innovate smarter & drive deep engagement with design techniques from hit games

“The most powerful story is happening inside your customer’s head, a personal narrative of how engaging with your product will transform them into a more powerful, more skillful, more connected version of themselves.”
― Amy Jo Kim, Game Thinking: Innovate smarter & drive deep engagement with design techniques from hit games

“if you’re innovating, you need to find and delight a small early market before you target that larger segment.”
― Amy Jo Kim, Game Thinking: Innovate smarter & drive deep engagement with design techniques from hit games