The Fortune at the Bottom of the Pyramid Quotes

“I have no doubt that the elimination of poverty and deprivation is possible by 2020.”
― C.K. Prahalad, Fortune at the Bottom of the Pyramid, The: Eradicating Poverty Through Profits

“When the poor at the BOP are treated as consumers, they can reap the benefits of respect, choice, and self-esteem and have an opportunity to climb out of the poverty trap.”
― C.K. Prahalad, Fortune at the Bottom of the Pyramid, The: Eradicating Poverty Through Profits

“Democratization of commerce is based on everyone having the right to exercise their roles as micro consumers, micro producers, micro entrepreneurs, micro investors, and micro innovators. Access to information removes the first impediment to building this brave, new world. Information asymmetry has always been at the heart of poverty.”
― C.K. Prahalad, The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits

“The services offered by eSeva allow citizens to experience streamlined services, not just once in their lifetimes (as in buying or selling land and property) but frequently (as in paying electricity and water bills every month).”
― C.K. Prahalad, Fortune at the Bottom of the Pyramid, The: Eradicating Poverty Through Profits

“BOP consumer problems cannot be solved with old technologies.”
― C.K. Prahalad, Fortune at the Bottom of the Pyramid, The: Eradicating Poverty Through Profits

“When the poor are converted into consumers, they get more than access to products and services. They acquire the dignity of attention and choices from the private sector that were previously reserved for the middle-class and rich.”
― C.K. Prahalad, Fortune at the Bottom of the Pyramid, The: Eradicating Poverty Through Profits

“cases certainly can be found of large firms and multinational corporations (MNCs) that may have undermined the efforts of the poor to build their livelihoods, the greatest harm they might have done to the poor is to ignore them altogether.”
― C.K. Prahalad, Fortune at the Bottom of the Pyramid, The: Eradicating Poverty Through Profits

“C. K. Prahalad ". . .he may well be the most influential thinker on business strategy today." BusinessWeek”
― C.K. Prahalad, Fortune at the Bottom of the Pyramid, The: Eradicating Poverty Through Profits

“The problem of poverty must force us to innovate, not claim "rights to impose our solutions.”
― C.K. Prahalad, Fortune at the Bottom of the Pyramid, The: Eradicating Poverty Through Profits