War in the Boardroom Quotes

“It’s a conundrum. “Marketing is too important,” said David Packard, cofounder of Hewlett-Packard, “to be left to the marketing people.” On the other hand, marketing is too complicated to be left to management people who have little experience in marketing and who don’t understand its principles.”
― Al Ries, War in the Boardroom: Why Left-Brain Management and Right-Brain Marketing Don't See Eye-to-Eye and What to Do About It – Visual Thinking and Perception for Corporate Brand Success

“According to a recent Spencer Stuart survey, a company’s chief marketing officer has the shortest tenure of any top executive. “This job is radioactive,”
― Al Ries, War in the Boardroom: Why Left-Brain Management and Right-Brain Marketing Don't See Eye-to-Eye and What to Do About It – Visual Thinking and Perception for Corporate Brand Success