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Sales Enablement: A Master Framework to Engage, Equip, and Empower A World-Class Sales Force Sales Enablement: A Master Framework to Engage, Equip, and Empower A World-Class Sales Force by Byron Matthews
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“The successful sales professional adds perspective by combining deep knowledge of the customer, their challenges and their desired results with the experience and insights gained from working with similar customers and their knowledge of potential solutions.”
Byron Matthews, Sales Enablement: A Master Framework to Engage, Equip, and Empower A World-Class Sales Force