Your First 100 Quotes

“Quit trying to be better than your competitors. Think of how you can position yourself differently.”
― Meera Kothand, Your First 100: How to Get Your First 100 Repeat Customers (and Loyal, Raving Fans) Buying Your Digital Products Without Sleazy Marketing or Selling Your Soul

“There are a few ways you can find your own tilt. • What questions are your audience members asking that aren’t addressed in your niche? • What perspectives and viewpoints in your niche do you oppose or take an opposite view on? • What is everyone saying that isn’t necessarily true? • Are there any specific methods you use that get your readers/clients results? • What are common misconceptions readers have about the content in your niche or what mistakes do they make? • What are your biggest light bulb moments that have impacted the way you do certain things and how you help your readers or clients?”
― Meera Kothand, Your First 100: How to Get Your First 100 Repeat Customers (and Loyal, Raving Fans) Buying Your Digital Products Without Sleazy Marketing or Selling Your Soul

“Content Inc., Author Joe Pulizzi14 calls this the “content tilt.” The content tilt is what will separate you from everyone else in your niche.”
― Meera Kothand, Your First 100: How to Get Your First 100 Repeat Customers (and Loyal, Raving Fans) Buying Your Digital Products Without Sleazy Marketing or Selling Your Soul

“While my blog posts cover “How-tos,” my email content shares strategies, is thought-provoking, and gives a glimpse behind the workings of my business.”
― Meera Kothand, Your First 100: How to Get Your First 100 Repeat Customers (and Loyal, Raving Fans) Buying Your Digital Products Without Sleazy Marketing or Selling Your Soul

“Look at your positioning statement. Is it different from the other players in your space?”
― Meera Kothand, Your First 100: How to Get Your First 100 Repeat Customers (and Loyal, Raving Fans) Buying Your Digital Products Without Sleazy Marketing or Selling Your Soul

“What you do - Who you help - Your benefit”
― Meera Kothand, Your First 100: How to Get Your First 100 Repeat Customers (and Loyal, Raving Fans) Buying Your Digital Products Without Sleazy Marketing or Selling Your Soul

“What is that one core thing that sets you apart from other businesses? What is different about the way you do things?”
― Meera Kothand, Your First 100: How to Get Your First 100 Repeat Customers (and Loyal, Raving Fans) Buying Your Digital Products Without Sleazy Marketing or Selling Your Soul

“But why does what you sell or offer matter to them?”
― Meera Kothand, Your First 100: How to Get Your First 100 Repeat Customers (and Loyal, Raving Fans) Buying Your Digital Products Without Sleazy Marketing or Selling Your Soul

“Once you’ve determined the essence of your brand and know where it stands in relation to others in your space, you need to verbalize its benefits.”
― Meera Kothand, Your First 100: How to Get Your First 100 Repeat Customers (and Loyal, Raving Fans) Buying Your Digital Products Without Sleazy Marketing or Selling Your Soul

“Your ideal customer needs to see how you’re different. You help him/her see this by finding that white space and putting your stake in it.”
― Meera Kothand, Your First 100: How to Get Your First 100 Repeat Customers (and Loyal, Raving Fans) Buying Your Digital Products Without Sleazy Marketing or Selling Your Soul

“As a solopreneur and small business owner, you don’t have the capacity to target so many different customer segments. It’s ideal to focus on 1–2 segments at most so that you can focus on speaking the right language to the right customer because each segment will have different triggers that make them buy.”
― Meera Kothand, Your First 100: How to Get Your First 100 Repeat Customers (and Loyal, Raving Fans) Buying Your Digital Products Without Sleazy Marketing or Selling Your Soul

“But you don’t actively attract everyone. You only spend your time and resources attracting your ideal customer.”
― Meera Kothand, Your First 100: How to Get Your First 100 Repeat Customers (and Loyal, Raving Fans) Buying Your Digital Products Without Sleazy Marketing or Selling Your Soul

“The biggest branding sin is deciding on your color palette and logo before deciding on your brand strategy.”
― Meera Kothand, Your First 100: How to Get Your First 100 Repeat Customers (and Loyal, Raving Fans) Buying Your Digital Products Without Sleazy Marketing or Selling Your Soul

“Your brand strategy is where you tell people how you want your brand to be perceived—by the content you write, and the visual and verbal cues you use. You tell your audience what you want to be known for.”
― Meera Kothand, Your First 100: How to Get Your First 100 Repeat Customers (and Loyal, Raving Fans) Buying Your Digital Products Without Sleazy Marketing or Selling Your Soul

“You choose what attribute you lead your brand with.”
― Meera Kothand, Your First 100: How to Get Your First 100 Repeat Customers (and Loyal, Raving Fans) Buying Your Digital Products Without Sleazy Marketing or Selling Your Soul

“Your brand is your reputation, and it lives in the minds of your audience. It’s what your audience says it is, not what you say it is.”
― Meera Kothand, Your First 100: How to Get Your First 100 Repeat Customers (and Loyal, Raving Fans) Buying Your Digital Products Without Sleazy Marketing or Selling Your Soul

“In this book, I’ll introduce you to the 5P Touch Framework: 1. Pre-Touch Point 2. Premier (First) Touch Point 3. Pivotal Touch Point 4. Prime Touch Point 5. Post Touch Point”
― Meera Kothand, Your First 100: How to Get Your First 100 Repeat Customers (and Loyal, Raving Fans) Buying Your Digital Products Without Sleazy Marketing or Selling Your Soul

“What Customers Crave,6 Author Nicholas J. Webb defines five touch points: Pre, First, In, Core, and Post.”
― Meera Kothand, Your First 100: How to Get Your First 100 Repeat Customers (and Loyal, Raving Fans) Buying Your Digital Products Without Sleazy Marketing or Selling Your Soul