Eat Their Lunch Quotes

“You have entered the conversation with a discussion of strategic outcomes instead of the tired trope of describing your company and your products and services. By starting the conversation about your prospective client’s world and what changes are necessary, you very naturally lead to the conversation about solutions, the “what do we do about this and how do we do it?”
― Anthony Iannarino, Eat Their Lunch: Winning Customers Away from Your Competition