The Startup Playbook Quotes

“A startup is a company working to solve a problem where the solution is not obvious and success is not guaranteed.”
― Rajat Bhargava, The Startup Playbook: Founder-to-Founder Advice From Two Startup Veterans

“It’s not great ideas that make great companies—it’s the excellent execution of a great business model that leads to success.”
― Will Herman, The Startup Playbook: Founder-to-Founder Advice From Two Startup Veterans

“working smart, being persistent, and focusing on the right things.”
― Will Herman, The Startup Playbook: Founder-to-Founder Advice From Two Startup Veterans

“Conventional wisdom says you need a brilliant idea to succeed—we’ll debunk that myth. What happens after the seed of an idea is far more important than the idea you start with.”
― Rajat Bhargava, The Startup Playbook: Founder-to-Founder Advice From Two Startup Veterans

“clearly differentiate your approach to solving their problem. To be credible, you’ll need to back your claims with specifics. You can use data, testimonials from your users, or even let your potential customer see for themselves with a demonstration”
― Rajat Bhargava, The Startup Playbook: Founder-to-Founder Advice From Two Startup Veterans

“What will they be able to do if they had your solution? Can they get a raise because they’ll perform better in their job? Can they spend more time with their family because your product saves them time? Can they win more customers or save money? Can they have more fun? Will they be healthier?”
― Rajat Bhargava, The Startup Playbook: Founder-to-Founder Advice From Two Startup Veterans

“The founding team is the most important team in the company in the earliest stages.”
― Rajat Bhargava, The Startup Playbook: Founder-to-Founder Advice From Two Startup Veterans

“It’s the founders who will drive the company forward. You’re the ones who will take a concept, make it a reality, and then build a company around it.”
― Rajat Bhargava, The Startup Playbook: Founder-to-Founder Advice From Two Startup Veterans

“Founders know they will do whatever it takes for the startup to succeed.”
― Rajat Bhargava, The Startup Playbook: Founder-to-Founder Advice From Two Startup Veterans

“Think of the founder as someone who is truly indispensable to the company’s success. The company can’t get built without their help.”
― Rajat Bhargava, The Startup Playbook: Founder-to-Founder Advice From Two Startup Veterans

“Choosing the right co-founders to build your startup is as much about talents and skill sets as it is about finding the right personality match. The relationship between co-founders is one of the special relationships you’ll have in your life. It can (and likely will) also be one of the most difficult.”
― Rajat Bhargava, The Startup Playbook: Founder-to-Founder Advice From Two Startup Veterans

“The Most Important Aspect of Your Startup Is the Founding Team”
― Rajat Bhargava, The Startup Playbook: Founder-to-Founder Advice From Two Startup Veterans

“It’s important for a founding team to be aligned both personally and professionally. It takes tremendous leadership from the CEO to accomplish that, and in this case, I wasn’t able to get everybody on the same page.”
― Rajat Bhargava, The Startup Playbook: Founder-to-Founder Advice From Two Startup Veterans

“The go-to-market plan should include who your target customer is, the best way to make them aware of your solution, the key messages that will resonate, and the method that they will use to purchase your product.”
― Rajat Bhargava, The Startup Playbook: Founder-to-Founder Advice From Two Startup Veterans

“great ideas come from a systematic discovery process in which the founders go out and find their idea.”
― Rajat Bhargava, The Startup Playbook: Founder-to-Founder Advice From Two Startup Veterans

“companies are built in the image of their founders and that 80 percent of a company’s culture will be defined by its core leaders.”
― Rajat Bhargava, The Startup Playbook: Founder-to-Founder Advice From Two Startup Veterans

“Culture guides the team in their everyday work. It’s the foundation on which people make decisions and take actions.”
― Rajat Bhargava, The Startup Playbook: Founder-to-Founder Advice From Two Startup Veterans

“Being on a mission, regardless of how small or large, is what sustains a founder through the dark times, of which there will be many.”
― Rajat Bhargava, The Startup Playbook: Founder-to-Founder Advice From Two Startup Veterans

“Building a business is a powerful, long-term journey that is about more than how much money you make.”
― Rajat Bhargava, The Startup Playbook: Founder-to-Founder Advice From Two Startup Veterans

“The fact is, nine out of ten startups fail.1”
― Rajat Bhargava, The Startup Playbook: Founder-to-Founder Advice From Two Startup Veterans