Business Strategy Quotes

“TO SUCCEED, A BUSINESS’S STRATEGY needs to be relevant to its employees, shareholders and customers. As well as increasing its profitability and value and meeting any other goals that may be set, the strategy also needs to take account of present realities and future trends. The context in which strategy is developed and implemented will determine its success.”
― Jeremy Kourdi The Economist, Business Strategy: A Guide to Effective Decision-Making

“questions Those taking a new leadership role should ask: How is your industry changing and, in particular, how are your customers’ expectations evolving? What are the global developments (for example, increased migration, urbanisation or proliferation of mobile communications) that could benefit, threaten or generally alter the way that you do business? What are the political, economic, social, technological, legislative or environmental trends that could affect your business? What situation best describes the challenges and opportunities faced by the business? Is this clearly and widely recognised? What specific challenges are likely to be encountered? How can they be addressed? What are the major opportunities and what action is needed to realise them? Are there quick wins or low-hanging fruit that can be secured? What are the greatest risks, threats and potential pitfalls? How will these be avoided or overcome? What are the expectations of stakeholders? Are these expectations realistic – do they need adjusting? What should be the priorities?”
― Jeremy Kourdi The Economist, Business Strategy: A Guide to Effective Decision-Making

“Create a unique strategic position for the business Focus on who your customers are, the attractiveness of your offer to them (known as the value proposition), and how you can connect the two as efficiently as possible.”
― Jeremy Kourdi The Economist, Business Strategy: A Guide to Effective Decision-Making

“The choice of strategy The development of strategy involves making decisions about: Who to target as customers (and who to avoid targeting). What products or services to offer. How to undertake related activities efficiently.”
― Jeremy Kourdi The Economist, Business Strategy: A Guide to Effective Decision-Making

“Gain people’s emotional commitment to the strategy Any strategy, however brilliant, will fail unless people understand it and are emotionally committed to its success. Therefore it is crucial to explain why the strategy is important to the organisation and the individual.”
― Jeremy Kourdi The Economist, Business Strategy: A Guide to Effective Decision-Making