Work Less, Make More Quotes

“Humans tend not to purge. We add and add but never subtract.”
― James Schramko, Work Less, Make More: The counter-intuitive approach to building a profitable business, and a life you actually love

“You’ll be amazed how quickly people adjust their expectations of your availability once you put stronger boundaries in place.”
― James Schramko, Work Less, Make More: The counter-intuitive approach to building a profitable business, and a life you actually love

“Go through them one by one and ask, ‘Is this subscription moving me forward in my business, or just taking time from me?’ Unsubscribe from any newsletter that isn’t taking you and your business forward.”
― James Schramko, Work Less, Make More: The counter-intuitive approach to building a profitable business, and a life you actually love

“To work less and make more, all you need to do is move the needle on one metric: Effective Hourly Rate (EHR). Here’s how to calculate your EHR: Take the amount of revenue you make in a month and subtract your costs. What you have left is your monthly profit. (If you have a job, then your wage is your profit.) Divide your profit by the number of hours you worked in the month to get it. The number you have now is your EHR. Let’s say you make $20,000 a month in revenue, and your fixed and variable costs come to $15,000. That means your profit will be $5,000. If you work 250 hours a month to achieve that profit then: $5,000/250 = EHR $20/hour”
― James Schramko, Work Less, Make More: The counter-intuitive approach to building a profitable business, and a life you actually love

“Some people avoid the possibility of rejection by never actually making an offer. I think it stems back to the caveman era, where being rejected by your tribe meant you were probably going to die.”
― James Schramko, Work Less, Make More: The counter-intuitive approach to building a profitable business, and a life you actually love

“True success isn’t being at the beach with your laptop. It’s being at the beach without your laptop.”
― James Schramko, Work Less, Make More: The counter-intuitive approach to building a profitable business, and a life you actually love

“Large chunks of the writing and finessing came from her fingertips; her contribution was enormous.”
― James Schramko, Work Less, Make More: The counter-intuitive approach to building a profitable business, and a life you actually love

“If you can write out the steps for a task, or record yourself doing something on your computer, that task can be handed off to someone else. Even better, you can hire someone who can write out the steps for themselves. Yes, it’s possible.”
― James Schramko, Work Less, Make More: The counter-intuitive approach to building a profitable business, and a life you actually love

“Most entrepreneurial types don’t like managing people. Worse, they usually perform at such a high level that all they can think is, I really need another me. Where am I going to find another me?”
― James Schramko, Work Less, Make More: The counter-intuitive approach to building a profitable business, and a life you actually love

“If only I did have ‘today’ me ten years ago. I wouldn’t have had to cram 30 years of business into ten, trying everything and working countless hours to get where I am today.”
― James Schramko, Work Less, Make More: The counter-intuitive approach to building a profitable business, and a life you actually love

“Doing high-impact tasks in your business. Moving your EHR in the right direction. Identifying and then removing or mitigating all the compromises you’re making in business and life.”
― James Schramko, Work Less, Make More: The counter-intuitive approach to building a profitable business, and a life you actually love

“Take backups of your important business documents. It’s not if your computer fails, it’s when.”
― James Schramko, Work Less, Make More: The counter-intuitive approach to building a profitable business, and a life you actually love

“ACTION ITEMS TO INCREASE YOUR EHR Research your target market. What are they already spending money on? Can you package up and provide something better? If you’re a service-based business, would it help your clients to have you on retainer? They’ll know what their monthly spend will be, and you’ll know what your income and cash flow will be. Look at what you currently purchase on a recurring basis. Can you reverse engineer any of those models and make it work for you?”
― James Schramko, Work Less, Make More: The counter-intuitive approach to building a profitable business, and a life you actually love

“Do the minimum you can to get a result for your customer. You might not have a lot of content in the early days of your membership. But you probably have a lot of time because you don’t have that many people subscribed yet. Use that time to give more personalised attention to the people who are onboard, and help them get results fast.”
― James Schramko, Work Less, Make More: The counter-intuitive approach to building a profitable business, and a life you actually love

“Do the minimum you can to get a result for your customer.”
― James Schramko, Work Less, Make More: The counter-intuitive approach to building a profitable business, and a life you actually love

“I have a lot of content in my communities (because I’ve been building that content for ten years). When I bring someone new into the community, however, I point them only to the content that’s relevant to their situation right now. If I pointed them to everything, they’d be paralysed into inaction.”
― James Schramko, Work Less, Make More: The counter-intuitive approach to building a profitable business, and a life you actually love

“The customer doesn’t care how much content there is. Remember, most people have too much stuff in their lives already. They’re not looking for content. They’re looking for results.”
― James Schramko, Work Less, Make More: The counter-intuitive approach to building a profitable business, and a life you actually love

“Your entire membership now has a discount to the market rate. Each month will be a reminder that it’s worth staying because if they leave and come back it will cost more. This has a huge psychological effect. As you increase your price two or three times, you’ll have members who are paying rates of 20%, 30% or even 40% less than new members. Those people will stick around forever.”
― James Schramko, Work Less, Make More: The counter-intuitive approach to building a profitable business, and a life you actually love

“Always have something coming Dean Jackson shared this tip with me a long time ago. I hold live masterminds once a month, live events most years, and regular meetups in major regional areas. I add new courses and training to the membership all the time, and my members get it before the public do. Bottom line: There’s always something new going on in my community to keep everyone engaged, excited, and focused on getting results.”
― James Schramko, Work Less, Make More: The counter-intuitive approach to building a profitable business, and a life you actually love

“I see my weekly emails differently; as a kind of long-line fishing. When I share the ten most popular topics being discussed in my forum community, that’s like having ten hooks on a line. If someone clicks through to view one of those topics, they’re consuming my information and engaging with others in the community. The more involved they are, the more likely they are to stay a member”
― James Schramko, Work Less, Make More: The counter-intuitive approach to building a profitable business, and a life you actually love

“when you do look after your existing customers, they become your unofficial sales force. Both of my membership waiting lists are topped up regularly with people referred by existing customers.”
― James Schramko, Work Less, Make More: The counter-intuitive approach to building a profitable business, and a life you actually love

“BE THE AUTHORITY An effective way to do this is to set up an authority content website on your own domain (something I talk about in the bonus chapter available from my website).”
― James Schramko, Work Less, Make More: The counter-intuitive approach to building a profitable business, and a life you actually love

“This ensures you’re only making your offer to qualified prospects who’ll stay on if they like what they see.”
― James Schramko, Work Less, Make More: The counter-intuitive approach to building a profitable business, and a life you actually love

“Always make sure people are willing to pay for your subscription before building the delivery mechanism. This step allows you to avoid wasting effort and expense.”
― James Schramko, Work Less, Make More: The counter-intuitive approach to building a profitable business, and a life you actually love

“How will you solve your target audience’s problem and help them get results? That’s your offer.”
― James Schramko, Work Less, Make More: The counter-intuitive approach to building a profitable business, and a life you actually love

“The scope for paid communities is wide. You just need to find yourself a starving crowd.”
― James Schramko, Work Less, Make More: The counter-intuitive approach to building a profitable business, and a life you actually love

“If a customer needs to contact you to discontinue the service you are providing, they can’t do so mindlessly. They have to put some thought into explaining why they don’t want or need your service any more. If you provide a great service that solves a genuine problem, they’ll usually realise, upon reflection, that staying with you offers access, certainty and stability. So they stay.”
― James Schramko, Work Less, Make More: The counter-intuitive approach to building a profitable business, and a life you actually love

“the recurring subscription model.”
― James Schramko, Work Less, Make More: The counter-intuitive approach to building a profitable business, and a life you actually love

“Just a business model with smooth cash flow, predictable income, and the ability to do work that is meaningful to me.”
― James Schramko, Work Less, Make More: The counter-intuitive approach to building a profitable business, and a life you actually love

“Remember: It’s usually more effective to retain existing customers and help them buy more (particularly higher-cost offerings from you) than it is to find new customers.”
― James Schramko, Work Less, Make More: The counter-intuitive approach to building a profitable business, and a life you actually love