Work Less, Make More Quotes

“One more thing. When you provide excellent value to your existing customers and they get results, they generally do the selling for you. This lets you work on ways to increase how often they purchase from you, and what they’re willing to pay.”
― James Schramko, Work Less, Make More: The counter-intuitive approach to building a profitable business, and a life you actually love

“A big mistake most business owners make is focusing too heavily on reducing costs. While it seems obvious, and is relatively easy to do, you can only reduce your costs by 100%. After that, there’s nothing more to gain.”
― James Schramko, Work Less, Make More: The counter-intuitive approach to building a profitable business, and a life you actually love

“Park your ideas to the side until you validate your market with an offer people will pay for. When you find an offer that converts, you’ll have discovered the closest thing business has to a holy grail.”
― James Schramko, Work Less, Make More: The counter-intuitive approach to building a profitable business, and a life you actually love

“If you make an offer to your ideal customer and they say, ‘So what?’, your offer needs refining.”
― James Schramko, Work Less, Make More: The counter-intuitive approach to building a profitable business, and a life you actually love

“Address the implications of not solving the problem Remember, people buy to be better off. So what will happen if they don’t buy what you’re offering? Will their problems get worse? Will they miss out on something? Will their life stay the same?”
― James Schramko, Work Less, Make More: The counter-intuitive approach to building a profitable business, and a life you actually love

“What pain is the customer experiencing? What are their challenges? What’s stopping them from being successful? What are they struggling with? What keeps them up at night? What problem are they desperately trying to solve?”
― James Schramko, Work Less, Make More: The counter-intuitive approach to building a profitable business, and a life you actually love

“Will the customer be better off? What’s the most recent thing you purchased? Whether it was food, fuel or business coaching from SuperFastBusiness, you bought it because you wanted to be better off. If your product or service can make people better off, it’s a good idea.”
― James Schramko, Work Less, Make More: The counter-intuitive approach to building a profitable business, and a life you actually love

“Going back to my first venture, the smallest version I started with was, Can I find someone struggling to build a website, and sell them software that makes that job easy?”
― James Schramko, Work Less, Make More: The counter-intuitive approach to building a profitable business, and a life you actually love

“People often say they’ll do something (preference), but don’t follow through (performance). It’s a big problem for business owners, and the reason I tend not to build something unless people pay for it first.”
― James Schramko, Work Less, Make More: The counter-intuitive approach to building a profitable business, and a life you actually love

“remember: no sale = no income.”
― James Schramko, Work Less, Make More: The counter-intuitive approach to building a profitable business, and a life you actually love

“The most the important thing to do first is to offer something and have people pay you for it.”
― James Schramko, Work Less, Make More: The counter-intuitive approach to building a profitable business, and a life you actually love

“You give people the opportunity to buy something from you (the offer) They buy it (it converts).”
― James Schramko, Work Less, Make More: The counter-intuitive approach to building a profitable business, and a life you actually love

“Keep your team in the loop, and you’ll be surprised at how much ownership they’ll take of your business’ success.”
― James Schramko, Work Less, Make More: The counter-intuitive approach to building a profitable business, and a life you actually love

“I want a high-impact result, and I’m happy to get one report at the start of the day: What are you doing today? And at the end of the day: What did you achieve today? That’s it.”
― James Schramko, Work Less, Make More: The counter-intuitive approach to building a profitable business, and a life you actually love

“A huge mistake I see people making a lot is focusing on the squeaky wheels in their team and creating systems for them. Any system that caters for the lowest common denominator pulls down the high performers.”
― James Schramko, Work Less, Make More: The counter-intuitive approach to building a profitable business, and a life you actually love

“GIVE YOUR BEST TO YOUR BEST”
― James Schramko, Work Less, Make More: The counter-intuitive approach to building a profitable business, and a life you actually love

“My great grandfather used to buy plots of land in Russia and sell them in America. He had gold and silver mines in Australia, Japan and Malaysia. He took advantage of geographic arbitrage to buy low and sell high. You can do this right now. The current hot spot is the Philippines. Labour is their number one export, and they have great English.”
― James Schramko, Work Less, Make More: The counter-intuitive approach to building a profitable business, and a life you actually love

“Having a team of people with an employee mindset means you have to cater for employees. But people with an entrepreneurial mindset can wear different hats and tackle problems creatively. They will help you run your business instead of just doing whatever they’re told so they can get their paycheque. I suggest screening out anyone who shows signs of dependency. It may sound harsh, but you’ll end up with a far more motivated, productive workforce and better results”
― James Schramko, Work Less, Make More: The counter-intuitive approach to building a profitable business, and a life you actually love

“If you have a team (even if that team is just you and another person), share your vision and financial goals for the business. Set goals for them that feed into that vision, and then regularly check in with them on how they’re progressing and performing.”
― James Schramko, Work Less, Make More: The counter-intuitive approach to building a profitable business, and a life you actually love

“If you can pay someone less than your current EHR to do something, you should. The higher your EHR, the more you’ll be able to pay other people to do these tasks in your business.”
― James Schramko, Work Less, Make More: The counter-intuitive approach to building a profitable business, and a life you actually love

“If you want to work less and make more, building a strong and functional team is crucial.”
― James Schramko, Work Less, Make More: The counter-intuitive approach to building a profitable business, and a life you actually love

“ACTION ITEMS TO INCREASE YOUR EHR Calculate your overall EHR (if you haven’t already done so). Calculate the EHR of each of your business activities/products/services. Identify your 4% activities/products/services. Identify the activities/products/services you need to delete. Identify activities you like doing, but could realistically be done by someone else. Identify the EHR you’ll use to filter all future opportunities and ideas. Apply that filter to all future opportunities and ideas.”
― James Schramko, Work Less, Make More: The counter-intuitive approach to building a profitable business, and a life you actually love

“Stopped selling one-time products It’s always hard to leverage selling one-time products. Why? Because you’re often selling to a new person every time. (I’ll cover this in more detail in Chapters 7 and 8.) It’s been that way for me, Jarrod, and countless others. But when we combined our products for a given type of customer into a membership where people paid a monthly or yearly subscription, everything changed. It meant we could focus on providing excellent value to our current (and best) customers instead of chasing after new ones.”
― James Schramko, Work Less, Make More: The counter-intuitive approach to building a profitable business, and a life you actually love

“If you focus on creating something for 50 minutes, do a non-work activity as a reward. Fifty minutes of focused creation a day adds up to more than 25 hours a month. Given you’re probably spending zero hours on truly focused work right now, 25 hours is a significant improvement.”
― James Schramko, Work Less, Make More: The counter-intuitive approach to building a profitable business, and a life you actually love

“Set up your workflow and environment so you can only work on one thing at a time. And then reward yourself as you move along the track.”
― James Schramko, Work Less, Make More: The counter-intuitive approach to building a profitable business, and a life you actually love

“Thomas Jefferson once said, ‘There is nothing more unequal than the equal treatment of unequal people’.”
― James Schramko, Work Less, Make More: The counter-intuitive approach to building a profitable business, and a life you actually love

“ACTION ITEMS TO INCREASE YOUR EHR Clear your brain. Purge everything from your mind, delete anything that won’t have an impact, score the highest impact ones, and transfer the top three. File the rest away somewhere safe. Then forget about them. Figure out your destination: identify your ideal future reality. Lay down the tracks: figure out the steps that will take you to your destination. Create stations along the way at 12-week intervals. These milestones will provide the momentum to keep going. Block out time in your schedule to execute the plan. Set an alert to check your progress weekly. Create a 12-weekly review point.”
― James Schramko, Work Less, Make More: The counter-intuitive approach to building a profitable business, and a life you actually love

“Creating solid systems around planning and goal setting is essential. The systems keep you honest and, most importantly, let you closely track the metrics that are important to you (which for this book is your EHR).”
― James Schramko, Work Less, Make More: The counter-intuitive approach to building a profitable business, and a life you actually love

“For example, if your final destination is a business that makes $20,000 a month in recurring income and lets you work no more than 30 hours a week, then your first station may be: identifying a market of hungry buyers creating or sourcing a product or offer you can sell to them building a website page or flyer ready for potential prospects.”
― James Schramko, Work Less, Make More: The counter-intuitive approach to building a profitable business, and a life you actually love

“So make sure you set a weekly calendar reminder to check your progress. Layer Three: Major reviews every 12 weeks”
― James Schramko, Work Less, Make More: The counter-intuitive approach to building a profitable business, and a life you actually love