Product Roadmaps Relaunched Quotes

“A roadmap has been called a prototype of your strategy, and allowing customers to view your roadmap allows them to offer feedback on and buy into your direction.”
― C. Todd Lombardo, Product Roadmaps Relaunched: How to Set Direction while Embracing Uncertainty

“Things have changed and product roadmaps haven’t caught up. They haven’t adapted to a world of lean and agile (some would even say post-agile) organizations. But there is still a need (even a hunger) for the vision, direction, and rallying cry that a good roadmap provides. To meet this need, roadmaps need a refresh — a relaunch, so to speak.”
― C. Todd Lombardo, Product Roadmaps Relaunched: How to Set Direction while Embracing Uncertainty

“Fortunately, there are also some good ways to set priorities, and some core underlying principles to prioritization that you can adapt to your needs. Here we've described a few that we've found useful, including critical path analysis; Kano; desirability, feasibility, viability; and (Bruce's favorite) the ROI scorecard.”
― Bruce McCarthy, Product Roadmaps Relaunched: How to Set Direction while Embracing Uncertainty

“Your product roadmap is the prototype for your strategy.”
― C. Todd Lombardo, Product Roadmaps Relaunched: How to Set Direction while Embracing Uncertainty

“Requirements for a Roadmap Relaunch ​​​​​​​​​​​​​​​As we outlined in the preface, the product people we’ve talked to are looking for certain things from a roadmap. A product roadmap should: Put the organization’s plans in a strategic context Focus on delivering value to customers and the organization Embrace learning as part of a successful product development process Rally the organization around a single set of priorities Get customers excited about the product’s direction ​​​​​​​​​​​​​At the same time, a product roadmap should not: Make promises product teams aren’t confident they will deliver on Require a wasteful process of up-front design and estimation Be conflated with a project plan or a release plan (we cannot stress this enough)”
― C. Todd Lombardo, Product Roadmaps Relaunched: How to Set Direction while Embracing Uncertainty

“as marketing, sales, finance, and support. The roadmap is a critical — and frequently missed — opportunity to articulate why you are doing this product, why it’s important, and why the things on it are absolutely vital to success.”
― C. Todd Lombardo, Product Roadmaps Relaunched: How to Set Direction while Embracing Uncertainty

“Your product roadmap should slot right in between your company vision and your more detailed development, release, and operational plans.”
― C. Todd Lombardo, Product Roadmaps Relaunched: How to Set Direction while Embracing Uncertainty