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Product Roadmaps Relaunched: How to Set Direction while Embracing Uncertainty

4.13  ·  Rating details ·  772 ratings  ·  56 reviews

A good product roadmap is one of the most important and influential documents an organization can develop, publish, and continuously update. In fact, this one document can steer an entire organization when it comes to delivering on company strategy.

This practical guide teaches you how to create an effective product roadmap, and demonstrates how to use the roadmap to

Kindle Edition, 272 pages
Published October 25th 2017 by O'Reilly Media
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Erika RS
Mar 28, 2018 rated it liked it
This book describes a useful process for creating a product roadmap. The key idea is that roadmaps should not be about specific features. Instead, they should be for aligning vision, objectives, and the themes that are necessary to meet those objectives (with high level time frames). This high level view allows teams and their stakeholders to agree on general direction without committing to specific features (and getting caught up in endless discussions of timelines and technical feasibility). S ...more
Eduardo Xavier
The authors did a nice work by linking the product vision to features. Actually working on organization plans in a strategic context to focus and delivery value to customer, embrace learning, working on priorities and get people excited.
They also discuss about making promisses about the product state future and fundamentally differentiate the roadmap from project plan and release plan.
I actually like the research they did, I hope it would be my starter book.
The printed copy is beautiful, easy to
Ioannis Papikas
Creating product roadmaps is one of the most important tasks a Product Manager has to build and maintain to be able to communicate their plan and vision with the entire team and this book has a very good approach on how to succeed at this.

I liked the way roadmaps are redefined as a structure and especially what kind of components we can add in every roadmap to make it easy to read and follow. This is a hard thing to do by itself and thinking backwards (start with the end in mind), we need to thi
kartik narayanan
Mar 23, 2018 rated it it was amazing
Read the full review at my blog

tl;dr – Product Roadmaps Relaunched is an excellent guide for creating and maintaining product roadmaps.

The roadmap is a critical — and frequently missed — opportunity to articulate why you are doing this product, why it’s important, and why the things on it are absolutely vital to success.

What is the book about?
Product Roadmaps Relaunched: How to Set Direction while Embracing Uncertainty is written by C. Todd Lombardo, Bruce McCarthy, Evan Ryan and Michael Connor
Jan 20, 2020 rated it liked it
Very useful overview but could have gone into more real world examples rather than speculation.... also not very clear on how best to operationalize
Mihai Rosca
Oct 03, 2019 rated it it was amazing
Your average PM deals with enormous amounts of data on any average day. Putting all that together into a roadmap is as much an art as it is a skill. If you go and ask, people will say it's fine, who doesn't know how to do a roadmap after all? However, it's amazing how many of us screw it up.

And so, Product Roadmaps Relaunched couldn't have come at a better time in my life. Not that it happened by chance, as I search for these types of books all the time. Anyway, what did I want to say?
Oh yeah,
Aug 10, 2019 rated it it was amazing
This book came at just the right time for me. I was working on a project at work related to crafting a roadmap for our company's product and started poking around for industry best-practices about roadmapping in general. That is when this book turned up.

It follows the strong O'Reilly tradition of software-oriented textbook-like information that tends to be on the cutting edge of the industry.

The most valuable takeaway from the book was the instruction to differentiate between “features” and “use
Ahmad Bamieh
Jan 23, 2022 rated it it was amazing
A must read for product managers, managers, and tech leads.

I've worked with various companies and have seens a lot of the recommendations of this book in practice. The company I work at has a very clear set of company wide themes that trickles down to every team to guide them in building their OKRs. The company also makes sure that every person in the company understands these themes and the broader vision. For me I know these practices work when done right and it was nice to see this book forma
Valli Nanduri
Feb 16, 2020 rated it it was amazing
If you are a seasoned Product Manager or an entrepreneur and if you are looking to streamline your Product Org's process, this is the book to read. I read similar books that preach different approaches to follow in setting up processes. Let me assure you, this book is different. Let me also warn you that this book is very academic. If you are not a reader who can breath academic books, you may not enjoy reading it. It teaches fundamentals of product right from the definitions of each term you li ...more
André Pitombeira
Jan 02, 2022 rated it really liked it
What is a product roadmap? This is a question that many experienced professionals would say that they have an answer. However, not many fully understand the real value of a product roadmap. This book does a great job at clarifying some misconceptions about what it really means and how to use it to leverage your organization. It goes through some fundamentals of product management and in each chapter it introduces a technique you can apply to create a meaningful product roadmap. By the end of boo ...more
Jul 03, 2021 rated it it was amazing
A "must" after Inspired (Marty Cagan).

This book has an amazing toolkit to become a better Product Manager. Is the Roadmap a PowerPoint presentation to show the stakeholders the features and the release dates? Definitely not. So, What is it? It is a compelling document to show the strategy and discuss priorities.

To craft this great tool, you need to capture the right insights, discuss with each stakeholder, prioritize it and finally share it with all the relevant stakeholders previous to the exe
Mykolas Petrauskas
Mar 01, 2021 rated it it was amazing
Great 'playbook' for relaunching Roadmaps. Provides a very accessible description of how to think about and how to do roadmaps. Explains lots of common 'gotta' where roadmapping frequently fails. Good level of abstraction - its not overly prescriptive yet practical.
There is no one perfect way to do roadmaps, and this books doesn't try to provide it. But there are lots of generally good rules - and the books excels at it
Mladen Marković
Apr 05, 2022 rated it liked it
I found a few helpful insights and learnings, but from my point of view - this could have been a blog post instead of a book. People that work in companies where product teams are not working independently, that need to fight for the right things to build and the most harmful problems to solve - will benefit the most from this book. There is not much to give in this book for people that work in companies with empowered product teams.
John Strott
Mar 23, 2019 rated it really liked it
“A product roadmap describes how you intend to achieve your product vision. It focuses on the value you propose to deliver to your customer and your organization in order to rally support and coordinate effort among stakeholders.”

Fantastic product strategy overview. Recommend to anyone that makes decisions about products (or that suffers through the decisions of others)
Aug 30, 2019 rated it really liked it
Great resource for roadmapping

If you don't have a functional roadmapping process, or if you know your roadmapping could be better, this book has many thoughts on how to get there.

It's a will written book that ramps up progressively through the steps you can take to have a roadmap that works for you.
Tim Rozmajzl
Jan 18, 2020 rated it really liked it
It's always good to have a framework when taking on these types of things. This book offers a simple framework and guidance for building your own product roadmap. The do's and don'ts. What a roadmap is, and what it isn't (definitely not a project plan). Very practical advice and examples to help you build and maintain your own product roadmap. ...more
Jesse Richards
Jun 13, 2020 rated it it was amazing
One of the best Product books I've ever read. Confirmed the broad strokes of how I make roadmaps now, but if I had read this book earlier, it would have saved me years of trial and error and hard lessons learned. And the book still has lots of tips and small points that are helping me refine my roadmap now. ...more
Kaspars Koo
Nov 16, 2020 rated it really liked it  ·  review of another edition
The best book I have come across on how to create roadmaps and communicate them with different stakeholders.
Generally gives a good overview of how to keep the roadmap outcomes-focused and how to keep everyone aligned and happy. But would have loved less fluff and more specifics.
(Also, needed another round of proofreading before publishing, but that's a common problem for books like this.)
Feb 15, 2021 rated it liked it
This is of the deep in a single practice type of books.

It's ok, honestly I think you could work a lot of this out if you have read any more general book.

It's a good enough deep dive into the product roadmap, well written and with examples and anecdotes. It's just there isn't that much to say about product roadmaps.

Maybe a useful reference to fall back on if you get stuck?
Mar 27, 2021 rated it really liked it
As a Product Manager myself, I found this book to be a great coffee table resource to go back to when contemplating roadmaps. I wasn't much a fan of the examples/case studies used in this book but the tips and considerations were fantastic and I really liked the format. Would recommend to other Product Folk. ...more
Dec 19, 2021 rated it it was amazing
The book to read on the Process of Road Mapping

Authors are the recognised leaders in this field and the clarity of the difference between the strategic role of the road map compared to project and release plans sets the tone for this book. Audible is great and I have the book on Kindle and print. If you need to lead your team to build road maps read this! Excellent.
Apr 12, 2022 rated it really liked it
Of all the road mapping books out there, this one is worth reading because it balances the use of case studies, humour, and innovative processes that you are unlikely to have tried before.

It is written at an approachable level that anyone from would-be product managers to the experienced head of product would gain benefit.
Dec 03, 2018 rated it it was amazing
A recommended read for every product manager.

Very comprehensive cover of the topic, from the why, what, to the how of a product roadmap. After reading this book, I have a renewed interest in building a roadmap for my teams.
Nov 22, 2020 rated it liked it
For readers who know nothing about product roadmaps this book is a great help. It covers all the important parts that should go into a product roadmap and you learn some tricks on how to do it efficiently.

For readers who already know about product roadmaps this book has little to offer.
John Piotrowski
Mar 11, 2021 rated it it was amazing
Shelves: business-pm
Detailed and thorough strategies for product management. My only regret about reading this is that I didn't read it earlier in my career. The chapter on prioritization frameworks was particularly helpful. As must read for any or aspiring Product folks. ...more
Mar 17, 2021 rated it liked it
The premise of the book was really good. A product roadmap should not be a feature list but based on outcomes.
While the book shares some good examples of how to get buy in and having different roadmaps for different audience types.
It lacked some concrete steps on how to build the roadmap.
Simon Semelin
Jul 28, 2021 rated it really liked it
Love the way it’s set up more as a brochure than a “text-heavy” book. It certainly will give me better tools and tips on how to create effective roadmaps.

Recommending it to any product related people.
Katrin Avloi
Mar 27, 2022 rated it really liked it  ·  review of another edition
Definitely a good practical book if you don't have at all or has a little experience to create your own roadmap. Quick and concrete overview is given of different aspects to keep in mind. Not so much value for a experienced "roadmapper", although can confirm you're on the right track. ...more
Aksel Nooitgedagt
Aug 11, 2022 rated it really liked it
A good Handbook about many tools and techniques that Product Managers can use. Especially interesting were prioritization techniques. The book was general and concrete. I was lacking a bit the high level abstraction layer :)
Sep 19, 2019 rated it really liked it
Must recommend for B2B product managers. There are a lot of detailed insights which help product managers in day to day basis.
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Goodreads Librari...: ISBN 9781491971727 2 21 Feb 04, 2019 11:31AM  

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“Your product roadmap should slot right in between your company vision and your more detailed development, release, and operational plans.” 0 likes
“as marketing, sales, finance, and support. The roadmap is a critical — and frequently missed — opportunity to articulate why you are doing this product, why it’s important, and why the things on it are absolutely vital to success.” 0 likes
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