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Innovation by Design: How Any Organization Can Leverage Design Thinking to Produce Change, Drive New Ideas, and Deliver Meaningful Solutions Innovation by Design: How Any Organization Can Leverage Design Thinking to Produce Change, Drive New Ideas, and Deliver Meaningful Solutions by Thomas Lockwood
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“Schutz correctly theorized that all human behavior and interaction is motivated by three fundamental desires to feel: 1. Important and significant. 2. Competent and capable. 3. Liked and accepted.”
Thomas Lockwood, Innovation by Design: How Any Organization Can Leverage Design Thinking to Produce Change, Drive New Ideas, and Deliver Meaningful Solutions