The Other Ideas Quotes

“Get yourself a ream of paper, a good fast pen, and a timer set at intervals of thirty seconds. Start sketching. Every time the buzzer sounds, you have to immediately start a new drawing, and the new drawing can’t be the same as any of your previous drawings. You have to keep going until all your paper is used up.”
― Yonatan Levy, The Other Ideas: Art, Digital Products, and the Creative Mind

“Even when you’re in a moment where you feel fatigued and cynical, even if the product you’re tasked to develop seems boring, you can always push yourself to find the unexplored creative space within the materials at hand.”
― Yonatan Levy, The Other Ideas: Art, Digital Products, and the Creative Mind

“When we don’t have a problem to solve, we don’t feel a sense of urgency or a need to demand inspiration. We don’t feel a need to change things, challenge ourselves, widen our perspectives, or strive in any meaningful way for something greater.”
― Yonatan Levy, The Other Ideas: Art, Digital Products, and the Creative Mind

“By remaining in the realm of uncertainty, we might just find an interesting new path leading to our desired destination—one we never would’ve found while driving on the main road.”
― Yonatan Levy, The Other Ideas: Art, Digital Products, and the Creative Mind

“We freak out when we get lost. As soon as we don’t know where we are and where we’re heading, our strong attraction to certainty and familiarity takes over. We almost can’t help it; we’re hardwired this way. The brain craves certainty—it’s a product of our evolution, a part of our survival instinct.”
― Yonatan Levy, The Other Ideas: Art, Digital Products, and the Creative Mind

“The downside to working from certainty is that the more certain we are about what we’re doing, the more we tend to achieve similar results over and over again. Even if these results turn out to be reasonably well received, we will still be captives within the world of the mundane. To get out of this loop and open the door for Other Ideas, we must embrace the second type of work: uncertain.”
― Yonatan Levy, The Other Ideas: Art, Digital Products, and the Creative Mind