Done Quotes

“In 1855, at the height of the Crimean War, Roger Fenton’s photograph, ‘The Valley of the Shadow of Death’, published in The Times, poignantly captured the aftermath of British retreat in the face of the Russian army with a single image of an empty battlefield. There was only one problem. Fenton had constructed the entire scene, moving cannon balls artfully until he had the perfect image. In 1945, on the beach of Iwo Jima, legendary war photographer Joe Rosenthal captured the most famous image of battle ever taken: the raising of the Stars and Stripes as American soldiers took the summit from the Japanese. It won him the Pulitzer Prize. Both are a lie.”
― Jacques Peretti, Done: The Secret Deals that are Changing Our World

“The Nestlé Até Você a Bordo (‘Nestlé Takes You Onboard’) boat is described on Nestlé’s website as a ‘floating supermarket’. Its mission is to sail up the Amazon stopping at remote villages and encampments, reaching a potential 800,000 low-income tribal people. The crew of the Nestlé ship hand out free ‘starter packs’ of ice cream, baby milk, milkshakes and chocolate bars to people who have never seen or eaten processed food before.”
― Jacques Peretti, Done: The Secret Deals that are Changing Our World

“Bower had three unwritten principles: the client is everything; think the unthinkable; and it’s not about money, but influence and reputation. He applied these principles on a daily basis at McKinsey.”
― Jacques Peretti, Done: The Secret Deals that are Changing Our World

“Vodafone took India to court for trying to make them pay tax. Vodafone won. US agribusiness giant Cargill/ADM sued Mexico for introducing a sugar tax on soft drinks to fight childhood obesity. Cargill/ADM won. Mexico was sued for daring to put a cap on the price of water, access to which is a basic human right under the UN charter. The manufacturer won and as a result, Coca Cola is now cheaper to drink than bottled water in Mexico.9”
― Jacques Peretti, Done: The Secret Deals that are Changing Our World

“autoengaño psicológico de que las tarjetas de crédito suponen una barra libre es tan poderoso que por esta razón la mayoría de las tarjetas de débito incluyen un logo de tarjeta de crédito. «El logo de por sí es una invitación al gasto. Los consumidores se emocionan solo con verlo. Es como poner una hamburguesa ante los ojos de una persona hambrienta.»6”
― Jacques Peretti, ¡Trato hecho!: Los pactos secretos que deciden cómo es el mundo (Indicios no ficción)

“The War for Talent.”
― Jacques Peretti, The Deals that Made the World: Reckless Ambition, Backroom Negotiations, and the Hidden Truths of Business

“In Search of Excellence”
― Jacques Peretti, The Deals that Made the World: Reckless Ambition, Backroom Negotiations, and the Hidden Truths of Business

“By 2025, even drug dealers will not take cash. South Korea plans to have no cash at all by 2020.1 In Sweden, the European country going cashless first, buskers use contactless machines. A new app, BuSK, lets Londoners do the same thing. In Holland, a coat developed for the homeless allows people to give money by swiping a card on their sleeve.2 Physical money in your hand – a system of payment that began 600 years before the birth of Christ – is coming to an end. Apple’s CEO Tim Cook says the next generation ‘will not even know what money was.”
― Jacques Peretti, Done: The Secret Deals that are Changing Our World