The Sales Enablement Playbook Quotes

“The most successful organizations don’t obsess about their competitors. They build great products or deliver great services that solve specific problems at a price their customers believe is fair.”
― Cory Bray, The Sales Enablement Playbook

“Entry-level reps and people who are bad at sales will love product training and then rely on it because regurgitating features and benefits is easier than selling.”
― Cory Bray, The Sales Enablement Playbook