Simple and Direct Quotes

“The French call mot juste the word that exactly fits. Why is this word so hard to find? The reasons are many. First, we don't always know what we mean and are too lazy too find out.”
― Jacques Barzun, Simple and Direct: A Rhetoric for Writers

“First Principle: Have a point and make it by means of the best word.”
― Jacques Barzun, Simple and Direct: A Rhetoric for Writers

“The mind tends to run along the groove of one's intention and overlook the actual expression.”
― Jacques Barzun, Simple and Direct: A Rhetoric for Writers

“We are thus led to ask what the writer looks for and how he trains himself to look for it. The answer is: he makes himself habitually aware of words, positively self conscience of them about them, careful to follow what they might say and not to jump to what they might mean.”
― Jacques Barzun, Simple and Direct: A Rhetoric for Writers

“The root difficulty in all cases was the state of being blind and deaf to words-- not seeing the words for the prose. Being adults, they had forgotten what every child understands, which is giving and taking a meaning is not automatic and inevitable”
― Jacques Barzun, Simple and Direct: A Rhetoric for Writers

“We hear them continually on TV: hence they occur first when it is our turn to talk. In this regard, talk may be said to be the enemy of writing. If you observe yourself when on the point of writing that the word rising spontaneously to your mind is not the hard, clear words of a lover of plain speech, but this mush of counterfeits and cliches.”
― Jacques Barzun, Simple and Direct: A Rhetoric for Writers