Spark Quotes

“Data, data everywhere, but not a thought to think.’ —John Allen Paulos”
― Paddy Rangappa, Spark: The Insight to Growing Brands

“Not only is there strong empirical evidence to suggest that brand advertising works, but there’s also proof that creativity matters. Jones identifies the three characteristics of ads that have the highest impact on sales: 1. They are intrinsically likeable. 2. They are visual, not verbal. 3. They are communicated in a way that’s relevant to consumers. Another study by Xueming Luo and Pieter”
― Paddy Rangappa, Spark: The Insight to Growing Brands