Invested Quotes

“Conscious learning becomes unconscious knowledge, and you cannot say precisely how.”
― Danielle Town, Invested: How I Learned to Master My Mind, My Fears, and My Money to Achieve Financial Freedom and Live a More Authentic Life

“However, as I observed the lifestyles of the people ahead of me in their careers, it slowly dawned on me that the only reward awaiting me was working more hours, internalizing more stress, and continuing to be salary dependent with no end in sight. I thought I had invested in myself, but really, I had invested in a lifelong treadmill.”
― Danielle Town, Invested: How I Learned to Master My Mind, My Fears, and My Money to Achieve Financial Freedom and Live a More Authentic Life

“These people did not seem to learn from their mistakes. Everyone looked like a genius when the market was going up, but when it dropped, the depth of their ignorance was exposed”
― Danielle Town, Invested: How I Learned to Master My Mind, My Fears, and My Money to Achieve Financial Freedom and Live a More Authentic Life

“He laid out his Story system for me. It starts with how he found the business and if other investors are buying it. Then comes understanding the business—in particular, what protects it against competition, who runs it, and what is its value. He then describes the industry, its competition, and why this business has a durable competitive advantage backed up with compelling historical consistency of performance and a solid management team. The Story goes on to state the value of the business, the price at which he would buy the business—the buy price—and what Event put this business on sale, along with how long it might take the business to recover. Finally, he summarizes with three great reasons to buy the company”
― Danielle Town, Invested: How I Learned to Master My Mind, My Fears, and My Money to Achieve Financial Freedom and Live a More Authentic Life

“I knew I had to teach her myself because real investing isn’t taught as a viable strategy anywhere except in occasional books and classes, and by me. Diversify and hold is commonly thought of as investing, but that strategy is really just a cleverly disguised form of speculation that provides $100 billion a year in fees and commissions to Wall Street sharks and sycophant financial advisers. Buying stocks and bonds that you don’t understand isn’t investing. Warren Buffett says investing is buying an asset that produces cash flow for substantially less than it’s worth, like buying a $10 bill for $5. In other words, real investing is about having a high degree of certainty that you’re going to make money because of the difference between what you paid and the cash flow value you bought; everything else is speculating”
― Danielle Town, Invested: How I Learned to Master My Mind, My Fears, and My Money to Achieve Financial Freedom and Live a More Authentic Life

“When Ben Franklin said ‘A penny saved is a penny earned,’ a penny bought almost a dollar’s worth of stuff in today’s money. Since Ben’s time, inflation has reduced the buying power of a penny by more than 98 percent.”
― Danielle Town, Invested: How I Learned to Master My Mind, My Fears, and My Money to Achieve Financial Freedom and Live a More Authentic Life

“not to let the perfect be the enemy of the good.”
― Danielle Town, Invested: How I Learned to Master My Mind, My Fears, and My Money to Achieve Financial Freedom and Live a More Authentic Life

“Twenty-six percent happens to be the exact compounded annual rate of return if you double your money in three years. That’s the goal—double your money every three years.”
― Danielle Town, Invested: How I Learned to Master My Mind, My Fears, and My Money to Achieve Financial Freedom and Live a More Authentic Life