How to Sell Without Selling Quotes

“There is risk in any transaction. Either clients are accepting the risk or you’re accepting the risk. Most companies offer guarantees, but that is only one form of risk reversal. In today’s world, you can go further and help your clients achieve results before they’ve even purchased from you. This creates a bond with your prospects and builds loyalty that turns them into a long-term client.”
― Terry Dean, How to Sell Without Selling: Step-By-Step Marketing Formula to Attract Ready-to-Buy Clients...Create Passive Income and Make More Money While Making a Difference